1. New Nicotine Alliance UK
Jessica Harding
New Nicotine Alliance UK
NNA is a UK registered charity which works to improve public understanding of tobacco harm reduction

2. Quit or Die: the old way
Nicotine Replacement Therapies: expensive and ineffective
Willpower: hard to sustain

3. A simple vape device
Open tank system: refill the clearomiser (tank) with eliquid of choice
Press the button to activate the battery
The battery supplies power to a coil which heats the eliquid to produce vapour
Inhale gently

4. What is the appeal of vaping?
Mimics the act of smoking - hand to mouth, inhaling and exhaling Delivers nicotine - nicotine is not harmful when not delivered via combusted tobacco (smoking) Vapers can customise their experience - devices, flavours, nicotine strengths, vapour MUCH safer than smoking - Public Health England estimates that vaping is at least 95% LESS harmful than smoking.
Source: Evidence review of e-cigarettes and heated tobacco products 2018, Public Health England

5. What is snus? Pasteurised oral tobacco
Sold in loose form and in pouches
Available in many different flavours and strengths
Very popular in Finland, Norway and Sweden

6. What is the appeal of snus?
Low tech (no need to charge batteries)
Cheap
Simple production process (many consumers make their own)
Much safer than smoking - Scientists have estimated it is 95-99% less harmful
Source: Global Burden of Disease Study 2016, The Lancet

7. New safer nicotine consumer products are emerging all the time
Consumer led: the market is responding to the demand from smokers for safer ways to enjoy nicotine
For example, Heated tobacco products
Devices which gently heat tobacco (no combustion) to produce a tobacco flavoured vapour
No combustion, MUCH safer than smoking
Developed by tobacco companies but many cheaper imitations are now on the market
Popular in Japan and Korea

8. CRUK slide