1. Eating Out: The Decision Making Process
UK, July 2016

2. THE CONSUMER

3. Frequency of eating out
Frequency of eating out at a restaurant for casual/everyday and special occasions, May 2016 “How often, if at all, do you typically eat out at a restaurant (including fast food outlets and coffee shops) for each of the following occasions?”
Base: 2,000 internet users aged 16+
Source: Lightspeed GMI/Mintel

4. Frequency of ordering a home delivery/takeaway
Frequency of ordering a home delivery/takeaway for casual/everyday and special occasions, May 2016 “How often, if at all, do you typically order a home delivery/takeaway for each of the following occasions? Please select one per occasion.”
Base: 2,000 internet users aged 16+
Source: Lightspeed GMI/Mintel

5. Factors influencing choice of venue
Factors influencing choice of venue when eating out/ordering a takeaway/home delivery, May 2016 “Which, if any, of the following factors would most encourage you to pick one venue over another when eating out/ordering a takeaway/home delivery? Please select up to 3.”
* Includes Personalised discount vouchers, Availability of loyalty scheme, Discounts if you're visiting/ordering outside peak times, Free food/ drink when spending over a certain amount, Customised discounts/promotions via an app, Free food/drink for mentioning brand on social media
** Includes Personalised discount vouchers, Customised discounts/promotions via an app
Base: 1,828 internet users aged 16+ who have eaten in or ordered a takeaway/home delivery in the last 6 months
Source: Lightspeed GMI/Mintel

6. Attitudes towards restaurants/takeaways/home deliveries
Attitudes towards restaurants/takeaways/home deliveries, May 2016 “To what extent do you agree or disagree with each of the following statements about restaurants/takeaways/home deliveries? Please select one per statement.”
Base: 1,828 internet users aged 16+ who have eaten in or ordered a takeaway/home delivery in the last 6 months
Source: Lightspeed GMI/Mintel

7. Factors influencing choice of dish
Factors influencing choice of dish in a restaurant, May 2016 “Which, if any, of the following would encourage you to pick one dish over another when ordering food in a restaurant? Please select all that apply.”
Base: 1,763 internet users aged 16+ who have eaten at a restaurant in the last 6 months
Source: Lightspeed GMI/Mintel

8. Buying grab-and-go food/drinks
Occasions for buying grab-and-go food/drinks, May 2016 “For which, if any, of the following meals do you typically buy grab-and-go food/drinks? Please select all that apply.”
Base: 2,000 internet users aged 16+
Source: Lightspeed GMI/Mintel

9. Frequency of buying grab-and-go food
Frequency of buying grab-and-go food at specific meal times, May 2016 “And how often do you typically buy grab-and-go food at these meal times? Please select one per meal.”
Base: 2,000 internet users aged 16+
Source: Lightspeed GMI/Mintel

10. Attitudes towards grab-and-go food/drink
Attitudes towards grab-and-go food/drink, May 2016 “To what extent do you agree or disagree with each of the following statements about grab-and-go food? Please select one per statement.”
Base: 2,000 internet users aged 16+
Source: Lightspeed GMI/Mintel

11. Trish Caddy
Foodservice Analyst
mintel.com