1. RLA Business Builder Program as an Event Marketing Tool
RLA Event Marketing:
RLA Business Builder Program as an Event Marketing Tool

2. Reasons to Exhibit at RLA Events
Meet Strategic Prospects
Strengthen Relationships
Showcase Services
Increase Market Exposure
Copyright © 2011 Reverse Logistics Association V

3. Exploding Exhibitor Myths
Why Should I Invite Customers When My Competitors Attend
ROI is Determined by the Size of the Event
The More Exhibitors the Better the Event
Floor Traffic Determines the Number of Leads
Marketing Outside My Geographic Area Is a Waste
Bringing a Large Sales Team Will Increase Business
A Bigger Booth Is Crucial
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4. The Challenge Who do I want to meet at the event?
How do I get the right clients to attend?
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5. Uncovering ROI Opportunities
Don’t focus on unknown companies that walk by your booth.
Work your strategic plan and invite your key prospects in advance.
Copyright © 2011 Reverse Logistics Association V

6. The Marketing Campaign
For RLA Members Only
Discounted Registration Vouchers for Clients
RL Magazine Sent to Your Clients on Your Behalf
Advance Registration Confirmation
President’s Club Quota for Your Sales Team
Reverse Cost Model for Exhibiting V
Copyright © 2011 Reverse Logistics Association

7. Discount Vouchers
EXTERNAL
Booth Space
Platinum Pass
Free Admission
($2,499 Discount)
VIP Discount Voucher
($1,500 Discount) Your Customer Pays $999
Per 100 sq ft 2 30
External passes are for you to offer as a complimentary discount to OEMs, Retailers, and Brand Marketers (your prospective clients)
INTERNAL
For Exhibiting Company Employees
(Register at least 30 Days Prior to Event)
Free Admission
Internal Pass
($2,499 Discount)
Per 100 sq ft of booth space 4+
+Earn one additional free internal pass for each VIP that registers using your $1,500 VIP Discount Voucher code
Copyright © 2011 Reverse Logistics Association V

8. Copyright © 2011 Reverse Logistics Association
RL Magazine
Your company logo here
Copyright © 2011 Reverse Logistics Association V

9. VIP Registration Notification
To:
Subject: RLA Conference VIP Confirmation USD$999 - ($2499 value)
Name: John Doe
Title: Director, Reverse Process & Design
Company: Big Bucks Manufacturing
Phone:
Address: 211 Elm St.
City: Anytown
State: CA
Zip: 99999
Country: USA
Voucher Issued By: Your Company
This comes to you, so you can follow up with your VIPs who register!!
Copyright © 2011 Reverse Logistics Association V

10. (Travel Location Varies by Event*)
Sales Quota Reward
President’s Club
(Travel Location Varies by Event*)
Sales SPIFF
Trip for TWO - 4 days / 3 nights
Awarded by Exhibitor to every salesperson
who has 12 VIP Registrations
Includes Airfare and Hotel
Management Incentive Bonus
Awarded by Exhibitor to Management for
every 2 Salespeople meeting quota
* Subject to travel restrictions based on pricing & availability
Copyright © 2011 Reverse Logistics Association V

11. Free Booth Space Booth Standard Pricing Discounted BB Pricing*
Registered VIP Total
10x10
$20,000
$10,000 30
Booth Cost is FREE!
$10,000 rebate for 30 registered VIPs
Or receive 100 sq ft of additional exhibit space
NO CHARGE
Or a 10x10 private mtg. room
Or a $10,000 sponsorship credit
Or a $10,000 hospitality suite credit
For every 30 additional attendees who register using your VIP discount code, you select which one of the 4 NO CHARGE items you want. Generate 60 or more attendee registrations and you win big!
* Booth space must be paid for in full 60 days prior to the event. VIP registrations need to be completed 60 days prior to event.
Discount on Next Year’s Booth
4% Additive Booth Discount
- For every 12 Registered VIPs from current show
Copyright © 2011 Reverse Logistics Association V

12. Extra tabletop space for corporate recruitingV
Copyright © 2011 Reverse Logistics Association

13. Copyright © 2011 Reverse Logistics Association
The Reward
More Customers!
Copyright © 2011 Reverse Logistics Association V

14. Reverse ROI Business Builder Program N. America S. America Europe Asia
10′ X 10′
(3 Meters X 3 Meters,100 Sq Ft or 9 Sq Meters)
N. America
S. America
Europe
Asia
Business Builder Price with 12%
Discount for 36 VIP Registrations L.Y.
$8,800
Silver Membership –
10% Discount
$7,920
Early Bird Pricing – 5% Discount
When Paid 4 Months In Advance
$7,524
4 Event Booth/Sponsor –
15% Discount
$6,395
2 External Passes - $5,000 Value
$5,000
President's Club Trips –
$6,000 Value (24 Registered VIPs)
$6,000
Net Cost to Exhibitor
- $4,605
Return On Investment
146%
Copyright © 2011 Reverse Logistics Association V

15. Thank You!
For more information or to sign up for exhibit space using the
Business Builder Program contact:
x 11 V
Copyright © 2011 Reverse Logistics Association