1. ENTREPRENEURSHIP Lecture No: 19 BY CH. SHAHZAD ANSAR

2. LEGAL ISSUES FOR THE ENTREPRENEUR

3. Trade Mark
A distinguished word, name or symbol used to identify a product
The trademark is given a 20-year registration with 20-year renewable terms
Today the law allows filing a trademark solely on the intent to use the trademark in interstate commerce
There are benefits to registering a mark that has already been in use. 4

4. Categories of Trademark
Coined marks
Arbitrary mark
Suggestive mark
Descriptive mark

5. Registering the Trademark
Completion of the written form
A drawing of the mark.
Five specimens showing actual use of the mark.
The fee

6. Copyrights A copyright protects original works of authorship.
The protection does not protect the idea itself.
It allows someone else to use the idea in a different manner.
The PTO issues registration for software source codes and object codes programs.

7. Trade Secrets
Protection against others revealing or disclosing information that could be damaging to business
Trade secret has life as long as the idea or process remains a secret
It is not covered by federal law
The holder of trade secret has the right to use any signee who breaches such an agreement

8. Licensing
Contractual agreement giving rights to others to use intellectual property in return for a royalty or fee
Licensing has significant value as a marketing strategy to holders of patents.
The agreement must be carefully worded and should involve a lawyer. Licensing a trademark
Licensing can be valuable for a firm that lacks resources to conduct R&D to develop a product.

9. The Patent Application
Introduction:
Background and advantage of invention
Description of invention:
It consists of description of drawings according to PTO requirement
Claims:
The criteria through which any infringements is determined