1. Chapter 1

2. Coalignment Model Coalignment Environment Events Firm Performance
Strategy
Choice
Structure
Coalignment

3. Coalignment Model – Environment Events
Strategy
Choice
Firm
Structure
Performance
Environment
Events
Major forces driving change in the
remote and immediate environments of the
organization. These forces, often referred to as
trends, create opportunities and pose threats to
the firm. They shape and force change in both
predictable and unpredictable patterns.

4. Coalignment Model – Strategy Choice
The choice of competitive methods used
by the firm to take advantage of the threats and opportunities in the business
environment. These methods should
provide the firm with sustainable
competitive Core Competencies.
Environment
Events
Firm
Structure
Performance
Strategy
Choice

5. Coalignment Model – Firm Structure
The effective and efficient allocation
of the firm’s resources to the successful
execution of the firm’s competitive
methods.
Environment
Events
Strategy
Choice
Firm
Performance
Structure

6. Coalignment Model – Firm Performance
Environment
Events
Strategy
Choice
Firm
Structure
Performance
Cash Flow per share of equity
Aggregate value of competitive methods
EPS, ROA, ROI
Customer service

7. The Product Service Continuum
Low
High
Ritz Carlton
Econo Lodge
Hotel
Five Star
Restaurant
Red Lobster
McDonald’s
Vending
Machine
Travel Agency
Product
Level
Service