1. Training course on developing and using questionnaires for agricultural surveys
Questionnaire flow
Marco Ballin
Istanbul, July 2011 1

2. Aid respondents’ recall
Questionnaire flow
The following are obiectives and principles that should help the questionnaire designer:
Initially provide and later maintain respondents’ motivation to complete the questionnaire
Aid respondents’ recall
Direct respondents’ to the information sources they should use
Be relevant to respondents own records
Appear sensible to respondents
Istanbul, July 2011 2

3. Questions should flow from: Be logical to respondents
Questionnaire flow
Some cues 1
Questions should flow from:
Be logical to respondents
Move smoothly from one topic to another
General to specific
Impersonal to personal
Easy to difficult
Istanbul, July 2011 3

4. Put the most important items in the first half of the questionnaire
Questionnaire flow
Some cues 2
Put the most important items in the first half of the questionnaire
Don’t start with awkward or embarrassing questions
Go from factual to abstract questions
Go from closed to open questions
Group the questions by similar topics
Don’t abuse with parts or sections
Length should be consistent with the collection mode (face to face interview can be longer then CATI interview)
Istanbul, July 2011 4

5. (see the questionnaire)
Questionnaire flow
Discussion
Did italian questionnaire designer respected the previous principles and cues?
(see the questionnaire)
How is it possible to change some aspects to improve it?
…..
Istanbul, July 2011 5