1. Social Payment Platform
Digital Banking &
Social Payment Platform
A VALUE PROPOSITION FROM APPZONE TO
HERITAGE BANK

2. Company
Overview
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Company Overview

3. AppZone is Africa’s leading provider of Home-grown Banking and
Payment Solutions.
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Company Overview

4. VISION
MISSION
To provide technology that empowers people with unlimited access to quality financial services.
A financial cloud platform servicing a billion users and processing most of Africa’s financial transactions.
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Company Overview

5. BRAND PROMISE We expand the scope and
competitiveness of financial institutions
by delivering disruptive innovation on
agile technology using best practices
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Company Overview

6. Disruptive Innovation
Causing paradigm shifts as regards what is possible.
Helping create new product sub-categories & customer groups.
Offering radical differential value to target customers.
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Company Overview

7. AGILE TECHNOLOGY Quickly and easily adapt to new and existing needs
Supporting rapid and affordable incremental innovation
Making the previously impossible possible
AGILE TECHNOLOGY
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Company Overview

8. BEST PRACTICES Completely standardized operations company-wide
Existing systematic approach to continuous improvement
Guaranteed high-quality products and services delivered
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Company Overview

9. 75% of Nigerian Commercial Banks as Customers 04/05/2019
Company Overview

10. Key Industry Partnerships
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Company Overview

11. Other Strategic Partnersj j j j j j
Other Strategic Partners
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Company Overview

12. FACILITIES Head Office: 3B, Iron Bar Street, Lekki Phase 1.
Divisional Office: 50, Queen Street, Yaba.
Northern Sales Office: 215, Ademola Adetokunbo Crescent,
Wuse II, Abuja.
Eastern Office: 14, Ziks Avenue Awka, Anambra State.
Data Centre Site: Rack Centre, Oregun, Ikeja.
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Company Overview

13. Infrastructure Partner
SA’s leading
IT Services Group
(by Market Share)
More than 7000
Strong Workforce
(in 9 countries)
Annual Revenue
Exceeding
$500 million
Built & Owns
Two-Tier 4
(Data Centres)
Clients Include
SA Stock Exchange
Reserve Bank
Core Investor &
Infrastructure Partner
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Company Overview

14. Highly Motivated Professionals
BUSINESS STATS…
OVER
130
Highly Motivated Professionals
& OVER
200
Microfinance Banks
SERVICING 16
Commercial Banks
Stats at a Glance…
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Company Overview

15. 20 30,000 100,000 2MILLION BILLION ACCOUNTS BUSINESS STATS… with over
in deposits
HOSTING MORE THAN
2MILLION
ACCOUNTS
ISSUING MORE THAN
30,000
CARDS,
AND PROCESSING
100,000
TRANSACTIONS DAILY
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Company Overview

16. BUSINESS STATS…
4yr CAGR > 60%
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Company Overview

17. Industry
Background
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Industry Background

18. Current Industry Situation…1
Banks are costly to operate and inconvenient to use 2
Banks currently deliver a limited scope of services on mobile 3
Cash is in-efficient and expensive, Cards are naturally limited. 4
Banks have unsuccessfully launched mobile payment schemes
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Industry Background

19. Why scope of services on Mobile is limited VS Branch+
Relative rigidity of
existing mobile
applications 2
Insufficient
automation of
Back office
processes
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Industry Background

20. Why Adoption of e-Payment is poor
Does not cater for many natural scenarios like cash does
Mostly slower or more complex compared with Cash
Not guaranteed to be available and reliable all the time
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Industry Background

21. Value Proposition
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Value Proposition

22. Zone is a revolutionary digital banking and social payment platform that enables Banks deliver truly branchless experiences on mobile phones while incorporating social and natural habits of individual customers to drive electronic payment adoption.
Zone accelerates merchant acquisition by providing merchants with more effective ways of connecting with their own customers and generating instant new and repeat sales.
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Value Proposition

23. Intuitive DIY tools for creating & modifying functionality
Value Proposition to banks…
Intuitive DIY tools for creating & modifying functionality
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Value Proposition

24. Value Proposition to banks…
Offline features that are modified remotely and automatically synchronize
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Value Proposition

25. Value Proposition to banks…
Card-based enrollment of other-bank customer with instant account opening
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Value Proposition

26. Value Proposition to banks…
Viral and sticky payment features that enhance loyalty
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Value Proposition

27. Value Proposition to Individuals…
Speedy,
Simple,
Comprehensive &
Natural-to-use
m-Payments
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Value Proposition

28. social connections, behaviors & interactions
Value Proposition to Individuals…
Incorporation of
social connections, behaviors & interactions
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Value Proposition

29. Value Proposition to Individuals…
Useful information about new and
existing products/services
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Value Proposition

30. Value Proposition to Merchants…
Seamless automated access to customer info during purchases
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Value Proposition

31. Value Proposition to Merchants…
Enhanced marketing effectiveness via social coupons, IPMs
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Value Proposition

32. Key Solution Features
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Key Solution Features

33. 1 2 3 4 5 Digital Banking Management Features
Instant real-time updates to menu items and structure.
Instant real-time updates to application screens and logic. 2 3
Visual end-user development environment for DIY
Back-office workflow and BPM for service fulfillment 4 5
Visual end-user development environment for DIY
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Key Solution Features

34. Digital Banking User features
Account Opening & Management
Loan application & Management
Card Request & Management
International Transfers
Treasury Bills
Withdrawals & Transfers
Rate Inquiries
Cheques & Drafts
Fixed Deposits
Forex Transactions
Standing Orders
Subscription & Bill Payments
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Key Solution Features

35. Phonebook Integration
Social Features
Phonebook Integration
$Cashtag payments
Shared payments
Instant Pay Messages
(IPMs)
Subscriber Reminder
(IPMs)
Telephone Ordering (IPMs)
Contact context menu
Invites
Social Coupons
P2P Requests (IPMs)
P2P & B2C Billing
(IPMs)
Levies & Fee (IPMs)
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Key Solution Features

36. Innovative Usability features...
Dynamic Home Screen
One touch recharge
Pay to Contact
Offline Request Processing
Scan to Pay
Mobile-Web Payment
Always-on shortcut
Inbox & Outbox Indicator
Replay from history
Tap & Go
Anonymous P2P payment
In-app Payment
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Key Solution Features

37. 04/05/2019
Benefits

38. Customer & deposit growth as a result of self enrollment
Benefits to Banks
Customer & deposit growth as a result of self enrollment
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Benefits

39. Enhanced competitiveness with branchless products
Benefits to Banks
Enhanced competitiveness with branchless products
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Benefits

40. Enhanced merchant acquisition via embedded marketing tools
Benefits to Banks
Enhanced merchant acquisition via embedded marketing tools
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Benefits

41. non-traditional fees & revenue shares
Benefits to Banks
Income growth from new
non-traditional fees & revenue shares
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Benefits

42. Ultimate reduction in branch expenditure with adoption
Benefits to Banks
Ultimate reduction in branch expenditure with adoption
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Benefits

43. Differentiation via rapid continuous incremental innovation
Benefits to Banks
Differentiation via rapid
continuous incremental innovation
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Benefits

44. Enhanced loyalty and patronage based on sticky payments
Benefits to Banks
Enhanced loyalty and patronage based on sticky payments
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Benefits

45. DEMO
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