1. INTRODUCTION

2. FERRARELLE Italian mineral water company from Naples
Mineral springs in volcano near Naples (Riardo)
Already known and documented by the Romans
First bottling plant in 1893

3. FERRARELLE PRODUCTS Naturally carbonated mineral water
Sister brand Natia: still water from same area
Four sizes 1.L, 750ml, 500ml and 330ml
PET available shortly

4. FERRARELLE APPLICATIONS
Straight
As mixer in cocktails and mocktails
Natural sports drink after exercise: mineral composition comes
closest to that of human’s body liquid!

5. FERRARELLE OPPORTUNITIES
Horeca
Gymns
Hospitals, other health sector outlets
Gourmet shops
Italians

6. FERRARELLE USPs From Naples, Italy Oldest known mineral water
Unlike most, naturally carbonated
Ferrarelle’s minerals are good for you
Special taste with fine bubbles
Most famous mineral water in Italy

7. FERRARELLE IN 30 SECONDS
Ferrarelle is Italy’s best known sparkling mineral water.
Unlike others, it is naturally carbonated, meaning the bubbles come with the water straight from the spring.
The spring is in a volcano near Naples
It has a unique taste, and the bubbles are very fine; Ferrarelle is neither still nor sparkling.
Ferrarelle has been known since the time of the Romans, who wrote about it. The first bottling plant opened in 1893.
Ferrarelle has a sister brand Natia from the same region, which is still. 
Both Ferrarelle and Natia come in four sizes: 1 ltr, 750ml, 500ml and 330ml.