1. Building an Online Store

2. Learning Objectives Using a Corporate Template
Incorporating a Multimedia File
Modifying a Theme
Modifying a Picture
Utilizing Form
Collecting Date via a Form

3. Planning a Website Simple, yet elegant Add value Tasteful colors
Limit font selection to two (use legible sizes)
Meaningful graphics that download quickly
Add value

4. Using Corporate Wizard

8. Enhancing a Web Page 6

9. Web Page Imagery Graphic image
Picture in electronic format
Obtain by purchasing or creating using external source
Scanner
Digital camera
File size larger than text files

10. Image Formats Clipart Common Formats
Purchased collections of graphic images
Common Formats
GIF: Graphics Interchange Format
JPEG, JPG: Joint Photographic Experts Group
BMP: Windows Bitmap
TIFF: Tagged Image File Format
PCX: PC Paintbrush
WMF: Windows Meta File
GIF (Graphics Interchange Format)
created by CompuServe
two strengths
common usage - compatible with almost every computer
compression algorithm can shrink files by up to a factor of 10
disadvantage
only has 8 bits per pixel (only 256 colors)
poor with photos
TIF (Tagged Image File Format)
sometimes see as TIFF
developed originally by Aldus Corporation
major use is for large, high-quality or high-resolution images and photographs
can use up to 96 bits for each pixel
supports several compression schemes
are some minor incompatibilities between programs using TIFF system
JFIF (JPEG File Interchange Format)
based on compression scheme called JPEG (Joint Photographic Experts Group)
several decades of research into human vision
throws out picture information whose absence won’t be missed
called lossy compression because some information removed each time compressed
Note: a compression algorithm that does NOT lose info called lossless
usually ends with letters JPG

11. Image Size Formats handle images differently Compression
Reducing size of image
Lossy: some data is discarded
Lossless: all data is retained
Number of bits used for color
JPEG: 24-bit
GIF: 8-bit

12. Locating Images via Web Searches

13. Inserting Images
Clip Art
Files
Internet
Purchased graphics
Video

14. Ethics Intellectual property Copyright laws
Knowledge, information, images and thoughts produced by a person or company
Copyright laws
Amended to include digital material
Web makes obtaining material easy
Difficult to police

15. Check Legalities

16. Photographs as Images Picture Modify with Picture toolbar
Files of photograph purchases, scanned or downloaded from web
Modify with Picture toolbar

17. Sizing Handles
4 corners, 4 side

18. Inserting Hyperlinks Hyperlink Identified on page
Text or images used to jump to another page
Hotspot: using specific area of image
Identified on page
Text: underlined, Image: outlined
Cursor changes to shape of pointing hand

19. Using Multimedia Files
Full-motion video, sound, radio files
Bandwidth
Amount of data that can be received by computer at given moment
Cannot control bandwidth available to other sites, but be aware of problem

20. Using Forms Form Page used to collect data Field
Used to record responses to questions

21. Designing Forms Know purpose of gathering data
Show consideration to form respondent
Questions should provide selection of responses rather than fill-in
Makes analysis easier
Easier for user

22. Designing a Form Make form completion easy for readers
Make data easy to analyze
Keep form organized
Keep form short
Too long, reader may not finish

23. Creating a Form Use web-authoring software Select form element
Place on page
Use element to submit responses
Submit and reset buttons
Collected data sent to website where tallied
Can also use Form Page Wizard

25. Form Elements Allow text entry Allows multiple choices
Allows a single choice