1. The Science of Psychology
Approaches to Psych
Growth of Psych
Research Methods
Statistics
Descriptive
Correlation
Experiment
Case Study
Survey
Naturalistic Observation
Inferential
Ethics
Sampling
Careers
We are here

2. Do Now
Pretend you HAD to be a psychologist. What would be the top three subfields you would be interested in pursuing? Explain why.

3. Psychological Associations & Societies
The American Psychological Association is the largest organization of psychology with 160,000 members world-wide, followed by the British Psychological Society with 34,000 members.

4. Applied V. Basic Research
Applied Research has clear, practical applications.
YOU CAN USE IT!!!
Basic Research explores questions that you may be curious about, but not intended to be immediately used.
Studying how kissing changes when you get older is interesting…but that’s about it.
Research on therapies for drug addicts has a clear purpose.

5. I investigate at the level of nerves, neurotransmitters, brain circuitry and the basic biological processes that underlie normal and abnormal behavior.
Who Am I?

6. Biological Psychologist
Research

7. I study the behavior of shoppers to explain & predict their behavior
I work with advertisers to create effective newspaper ads & television commercials
I advise store owners on product arrangement/placement and store layout
Who Am I?

8. Consumer Psychologist
Applied

9. Fast Food Logos – What do you notice?

10. Who Am I? I work in business and industry
I attempt to improve productivity
I may develop employee selection programs, work with advertisers, study consumer behavior, or design equipment
Who Am I?

11. Industrial/Organizational Psychologist
Applied

12. Who Am I? I specialize in the measurement of behavior using statistics
I particularly skilled at using statistical procedures to develop reliable, valid, and culture-fair tests
Who Am I?

13. Psychometrics Psychologist
Research

14. Who Am I? I seek to address the mental concerns of older adults
I encourage older adults to live full lives well into their senior years by providing psychotherapies and interventions to treat a variety of disorders, aging concerns, and challenges.
Who Am I?

15. Geropsychologist
Applied

16. Who Am I? I combine psychology and product design
I guide users in how to use particular products, to prevent foreseeable misuse, and to give consumers the best possible experience with the product.
Who Am I?

17. Human Factors Psychologist
Applied
(The engineers of psychology)

19. Controllers At first the controllers had turning knobs like “Pong.”
Then joysticks came with “Atari.”
Thumb discs and keypads developed as an alternative to joysticks.
Joysticks were then designed to fit better in the human hand.

20. Video Game Hand Controllers
Pong
Atari
Joystick with hand in mind
Intellivision

21. From Joystick to Hand Controller
NES
NES 64
SNES
SEGA
GAMECUBE
XBOX
PS2

22. Poor Designs That Need Human Factors!
For a computer:
Some users had trouble setting up their systems.
Where do you plug in the mouse?
The human factors solution:
Plug-ins on computers are now color coded and have icons!

23. Poor Designs That Need Human Factors!
For a cell phone:
What humans think: The “p” button must stand for power
The poor design: The “p” isn’t power! “End” is power!

24. Who Am I? I am a broad classification for laboratory researchers.
I work primarily in a specific area, such as memory, language, or animal studies
Who Am I?

25. Experimental Psychologist
Research

26. I am an experimental psychologist who typically researches behavior changes occurring across the life span that are due to maturation and development
I research from “womb to tomb”
Who Am I?

27. Developmental Psychologist
Research
Subfields
Child psychology
Adolescent psychology
Life-span psychology

28. I often work with clientele whose problems are of a moderate degree
I also can specialize in marital or family counseling
Who Am I?

29. Counseling Psychologist
Applied

30. Who Am I? I work within the criminal justice system
I testify on the psychological competence of defendants, explain psychological disorders
I assist in the selection of police officers and help emergency responders cope with job stress
Who Am I?

31. Forensic Psychologist
Applied

32. I look for the many different traits people have, and study the development of these traits
I am concerned with issues such as anxiety, aggression, gender roles, etc.
I have an interest in the origin of psychological disorders
Who Am I?

33. Personality Psychologist
Research

34. Who Am I? I am a part of the largest group of practitioners
I am involved in the diagnosis and treatment of psychological disorders
My duties include psychological testing, interviewing, and therapy
Who Am I?

35. Clinical Psychologists
Applied

36. I am involved in teacher training, curriculum design, and other related educational processes
Who am I?

37. Educational Psychologist
Applied

38. I examine the ways in which behavior and mental processes are related to physical health
I try to understand why some people follow their doctor’s advice, while others do not.
Who Am I?

39. Health Psychologist
Research

40. I deal with the relationship of an individual to their community and wider society
I research social justice, empowerment, diversity, and citizen participation
Who Am I?

41. Community Psychologist
Research

42. I have approach to psychological research that is based on mathematical modeling of perceptual, cognitive and motor processes
I help establish law-like rules that relate quantifiable stimulus characteristics with quantifiable behavior.
My goal is to derive hypotheses that are more exact
Who Am I?

43. Mathematical Psychologist
Research

44. I am concerned with social, intellectual, and emotional development of elementary and secondary students
I work with children, parents, and teachers
I often test students for special programs
Who Am I?

45. School Psychologist
Applied

46. I am an experimental psychologist who study social situations
I study topics such as conformity, obedience, and leadership style
Who Am I?

47. Social Psychologist
Research

48. I focus on the ways in which people influence and are influenced by their physical environment
I am concerned with the ways buildings and cities serve or fail human needs
I examine the psychological effects of extremes in temperature, noise, and air pollution
Who Am I?

49. Environmental Psychologist
Research

50. I am interested in how people think, perceive, remember, and learn (and how to improve those things)
My study is related to the study of neuroscience and linguistics
Who Am I?

51. Cognitive Psychologist
Research

52. I study how psychological factors affect performance and how participation in sports and exercise affect psychological and physical factors.
I teach athletes psychological skills for performance improvement,
I work with athletes, coaches, and parents regarding injury, rehabilitation, communication, team building, and career transitions.
Who Am I?

53. Sports Psychologist
Applied

54. Seek to understand, predict, and counter behaviors either in friendly or enemy forces or that may be undesirable, threatening or potentially dangerous to the conduct of military operations
Counsel and treat stress and fatigue of military personnel or military families as well as treatment of psychological trauma suffered as a result of military operations.
May also aid in interrogation of prisoners
Who Am I?

55. Military Psychologist
Applied

56. Clinical Psychology vs. Psychiatry
A clinical psychologist (Ph.D.) studies, assesses, and treats troubled people with psychotherapy.
Psychiatrists on the other hand are medical professionals (M.D.) who use treatments like drugs and psychotherapy to treat psychologically diseased patients.

57. Potential Licenses Psychologists - Ph.D., Psy.D. Psychiatrists - M.D.
Psychoanalysts - M.D. or Ph.D.
Social Workers (M.S.W.) - LSW
Marriage Family Therapists - M.A.