1. Reminder!
Check out my blog:

2. QUESTION 1B
The list of concepts to which questions will relate is as follows: • Genre • Narrative • Representation • Audience • Media language

3. Question 1(b) requires you to select one production and evaluate it in relation to a media concept.

4. How did you segment your audience?
Target audience
Segmentation
How did you segment your audience?
Questionnaires
Research into similar texts

5. Target audience Segmentation: Primary Secondary
Mythical ideal consumer

6. Target audience
Demographics
Psychographics
Geographics

7. How did you use the following to target your audience?
Mise en scene
Camerawork
Editing
Sound

8. How active is your audience?
Hypodermic syringe model – passive
Uses and gratifications model (Blumler and Katz) – active
Stuart Hall – audience reception theory – passive and active

9. How might your audience decode your text?
Stuart Hall
How did you encode the media text?
What is the preferred reading?
How might people negotiate the reading?
How might audiences oppose the reading and why?

10. What audience pleasures have you offered? How? Why?

11. Generic pleasures
Dyer - “Genres are pleasurable because they offer escapist fantasies”
Abercrombie - “We derive pleasure from observing how the genre is manipulated”
Steve Neale - “Pleasure is derived through repetition and difference”
Fowler – ‘…readers having a pre-existing knowledge and expectations…’

12. Audience pleasures Cognitive Sensory Vicarious Generic
Visceral Representation
Emotional Schadenfreude
Comedic Sex tactics
Shock tactics Likable characters

13. Audience pleasures Representation pleasures Stereotypes Subversion
Alternative

14. Audience pleasures Comedic pleasures Slapstick Repartee Satire
Gross out

15. How have you created awareness, interest, desire and action?

16. AIDA (Awareness, interest, desire, action)
Maslow’s hierarchy of needs ( hierarchy-of-needs.html) Young and Rubicam ( tw/young-and-rubicam-4-cs/) Vance Packard ( s.htm)