2. Does Your Real Estate Career
Have a Foundation?

3. Our Success is Measured by Yours Empower Emerging Associates
Identify Opportunity
Next Level Initiative
Increase Commission Earnings
$18,000
$250,000-2M
>1%
$0………
…..$39,999
$40K+
$60K+
$100K+

4. Recurring Revenue Streams
No Predictable
Recurring Revenue Streams
Geographic Farm Area
Demographic Farm
16% said they have a Farm
9% said more than 6 months
3% more than a year

5. Predictable Recurring Revenue Streams 64% said more than one year!
Geographic “Subdivision Farm Areas”
Demographic “Social & Sphere of Influence” Farming
64% said more than one year!

6. Once we noticed the void…
We began to see “Farming”
as the Cornerstone of…
Listing Skills
Presentation Skills
Marketing Skills
Market Share

7. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Friday Week #2…
Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.

8. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #3
Systematize your farm and create that True Pride
In Ownership as it relates to your Geographic Farm

9. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #4
Create a sense of community and culture that
centers around your expertise in your Geographic Farm

10. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #5
Using annual events to drive interest, awareness
and commoraderie with your Geographic Farm Area

11. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #6
Conduct your Annual Inventory Survey
and other telemarketing or doorknocking opportunities.

12. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #7
Electronic or Digital Farming techniques that used
To be expensive or difficult for small businesses like you

13. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #8
Managing your distribution resources…
How to get the most bang for the buck!!!

14. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #9
Continue the $pend a Dime make a Dollar philosphy
Grow your farm and/or partner your farming activities

15. Set the rules in place to guarantee the success
of your Geographic Farm Area Business Plan!

16. Rule #1 Never enter a Geographic Farm Area Where one (1) LISTING AGENT
Closes more than 25% of the Listings
in the Geographic Farm.
This is a very rare but very dangerous
occurance. He/She has already paid
the price of time and money to
dominate this farm area.
Steer Clear of Established Dominance

17. “Conservative Business Planning”
Rule #2
Never project more than 10% capture
of THE LISTING SIDE COMMISSION.
During the first year of your Farm!!!
“Conservative Business Planning”
Simply take a snapshot of the
HISTORICAL DATA and determine the
Total LISTING SIDE COMMISSION available.
Then project 10% as your GROSS REVENUE

18. Rule #3 Never spend MORE THAN 10% Of your Projected Gross Revenue
On Farming Activities
That’s it!
That’s all the revenue that you have
To Work with for the first year of
Your Geographic Farm Area!
Spend a Dime… Make a Dollar!

19. With these 3 Simple Rules
Your First Assignment
To review the most recent 24 months of closings in your “potential”
Farm Area
Inventory the Names of the LISTING AGENTs and calculate if any one (1) Agent
is closing
25%+
Next…
To review the most recent 24 months of closings in your “potential”
Farm Area
Calculate the TOTAL
LISTING SIDE COMMISSION closed per year!!!
So what is 10%
Finally …
Calculate 10% of the 10% to determine your GROSS OPERATING BUDGET
We need to evaluate the VIABILITY of this Geographic Farm Area from an ECONOMIC
Perspective
What’s the budget?
With these 3 Simple Rules
We can project the viability of your farm
We can protect the sustainability of your farm
We can Manage Your Expectations of…
Monthly
Quarterly
Annual Results

20. Hawk’s Landing
1150
****
Hawk’s Nest Elementary
Plantation Middle
South Plantation High School

21. 29
10,440,000 32
12,000,000
17 HALF YEAR
6,460,000
28,900,000

22. 28,900,000 / 2.5 =
11,560,000
11,560,000 x .03 =
346,800
34,680
3,468 7%

23. Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.

24. Page #1 Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Page #1

25. Page #2 Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Page #2

28. Lis Pendens FORECLOSURE NOTICES
Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Lis Pendens FORECLOSURE NOTICES
Name
Address
Phone
Facebook
LinkedIn
Page #3

29. Expired Listing (past 2 years)
Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Expired Listing (past 2 years)
Name
Address
Phone
Facebook
LinkedIn
Page #4

30. Recent Purchases (past 36 months)
Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Recent Purchases (past 36 months)
Name
Address
Phone
Facebook
LinkedIn
Page #5

31. Page #6 Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Renters (probable)
Name
Address
Phone
Facebook
LinkedIn
Page #6

32. Page #7 Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Absentee Owners
Name
Address
Phone
Facebook
LinkedIn
Page #7

33. Established Residence
Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Established Residence
Name
Address
Phone
Facebook
LinkedIn
Page #8

34. Empty Nester (probable)
Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.
Empty Nester (probable)
Name
Address
Phone
Facebook
LinkedIn
Page #9

35. Build your Binder and begin to catagories the
Residence of your Geographic Farm Area.

37. 9 Week Program 78 Days to Change Your Real Estate Career.
Farming Fridays Week #3
Systematize your farm and create that True Pride
In Ownership as it relates to your Geographic Farm