1. Engaging Local Municipalities in the Workplace Partnership for Life
Todd Franzen
Gift of Life Donor Program

2. Engaging Local Municipalities in the Workplace Partnership for Life
N.J. Conference of Mayors Opportunity
Preliminary meetings to discuss partnership in Spring 2004
Presentation and exhibit booth during New Jersey Conference of Mayors Conference in April 2004
Commitment from Association to support WPFL campaign

3. Engaging Local Municipalities in the Workplace Partnership for Life
Top Down Approach
Approach Conference of Mayors or League of Municipalities about partnership
Secure commitment from entire Association
Try to send initial communication directly from the Association

4. Engaging Local Municipalities in the Workplace Partnership for Life
Three Phase Approach on Local Level
Secure commitment from Mayor
Get on the agenda for announcement at council meeting
Implement Campaign

5. Engaging Local Municipalities in the Workplace Partnership for Life
Campaign—Make it Win/Win
Invite local press to do a feature
Communication from Mayor to all employees
Link municipality website to Gift of Life
Campaign announcement in city newsletter
Promotion at community event (i.e. health fair or sporting event)

6. Engaging Local Municipalities in the Workplace Partnership for Life
Where to start??
Play to your strengths, use connections
Utilize local recipients or donor families
Consider both large and small communities
Stay in contact with Mayors