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The Perfect Pitch.

Published byRudolph Farmer Modified over 5 years ago

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Presentation on theme: "The Perfect Pitch."— Presentation transcript:

1 The Perfect Pitch

2 The Perfect Pitch A pitch should be Pitch SUCCESS
Compelling and provocative Establish credibility Focus on the audience Pitch SUCCESS

3 The Perfect Pitch Simple Unexpected
Apply the KISS principle – Keep It Super Simple If you cannot explain it simply, then you do not understand it Unexpected Grab the audience’s attention Don’t underestimate the value of shock, humor, sex No gimmicks

4 The Perfect Pitch Concrete Credible Keep it real
Make it tangible to the audience Credible No statistics unless compelling Only the important details – less is more

5 The Perfect Pitch Emotion Story
If you are not excited, your customer will not be excited Talk benefits not features – what is in it for the customer? Story Tell a story Be sexy

6 The Perfect Pitch Pitch SUCCESS
TV / Radio commercials are examples of the perfect pitch

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