1. International Strategic Planning
INTERNATIONAL BUSINESS
CHAPTER 14
Hao Zhuo
TFSU

2. Learning Objectives Globalization and localization
Content of a firm’s strategies
Determinants of international strategic planning
Process of international strategic planning
International strategic planning and organizational structure

3. Globalization and localization

4. The Advantages and Disadvantages of the Four Strategies
Strategy
Advantages
Disadvantages
Global
Exploit experience curve effects
Exploit location economies
Lack of local responsiveness
International
Transfer distinctive competencies to foreign markets
Inability to realize location economies
Failure to exploit experience curve effects
Multidomestic
Customize product offerings and marketing in accordance with local responsiveness
Failure to transfer distinctive competencies to foreign markets
Transnational
Reap benefits of global learning
Difficult to implement due to organizational problems
Source: Charles W. L. Hill (2001). International Business – Competing in the Global Market Place: Postscript 2001, the McGraw-Hill Companies, Inc.

5. Levels of Strategies the company-level strategy,
the department-level strategy,
the product-level strategy

7. International Strategic Planning

8. International Strategic Planning and Organizational Structure

9. Thank you!