1. Social Media | Juliet Davis
These are your most powerful social media job search tools.
Most of you know how to use these tools. But you might not fully understand how they’re going to relate to you getting a job. Here’s how.
Self-Promotion
Social Media | Juliet Davis

2. Do Job Boards Work? 13.2% of jobs are found through job boards
(many of which are low level)
Less than 1% of executive jobs are filled through job boards.
You can post a resume on job sites like this, but don’t expect any positive outcomes, and don’t call this a “job search.” Here’s why: - 86% of jobs are not even posted to job boards. - Those that are posted are typically the most undesirable jobs (if they were desirable, people would not have to resort to posting them here). - On average, 400 people are competing for each post. So, just to recap, only 13.2% of available jobs are posted here; they are the most undesirable jobs; and you will be competing with 399 people to get one of them.

3. 70% of jobs are found through networking.
U.S. Bureau of Labor Statistics
LinkedIn: Like Facebook for Professionals
Facebook: Your friends are your network. On average, there are only two degrees of separation between your friends and your next employer, so keep your FB “clean.”
WordPress and Wix: Allow you to create your own website (for professional blog, portfolio)
Your online portfolio shows what you have to offer a potential employer.
A blog shows your critical and strategic thinking abilities, as well as your research skills.
YouTube: Can deliver video of you performing on the job (e.g., presenting, training, teaching, etc.)
Twitter: shows your professional social media skills and helps you network.
Instead, the way to get a good job is to network. 70% of jobs are found through networking, according to the U.S. Bureau of Labor Statistics.

4. Old School: Resume, no photos of yourself, don’t reveal anything about yourself (age, gender, etc.).
New Rules: Employers Google job candidates; they Google you, check facebook, LinkedIn, Twitter, etc.
These tools can be an asset or a downfall, so you need to get the most out of them and control what people see.
The 6-D Job Candidate
What Social Media Does That Resumes Don’t: Show Personal Presence (Image, Professionalism, Personality, etc.) Demonstrated Skill (Social Skills, Communication Skills, Live Performance, Portfolio) Develop and communicate with your network.

5. Your Public Persona is a Form of Capital
You know that you need to clean up your online personality—not because employers don’t want you to have a good time, but they want you to have a good image for their company.
Your Public Persona is a Form of Capital
Get richer now.

6. Social Web Persona (public)
Personal Life
Professional Life
Your social public web persona exists in an unusual space between personal life and professional life. It’s a hybrid.

7. The fact that Tom Cruise jumped up and down on a couch in crazy love is not what we had problems with. If he had jumped up and down on his couch at home, that would have been fine. But it’s the fact that he did it on Oprah’s couch on national television that people had trouble with. We thought he lost good judgment, that he made it all about himself, rather than communicating effectively with the public.
Video
Remember to separate your public persona from your private personas.

8. Take flight. 1) Clean up your online presence
2) Use tools strategically to deploy a campaign
Take flight.

9. Understand Your Audience and Their Goals
Employers are not interested in what’s in it for YOU, but what’s in it for THEM. Put yourself in their shoes What do you think they are looking for?
Understand Your Audience and Their Goals
Know the“WIFM”

10. Google yourself.
Google yourself. Click on the links. Find out what a prospective employer will see.

11. What if Google search results don’t show you in your best light?
BURY THEM with your own content.
EXTORTION SITES: Hire a lawyer, if you can afford to, to deal with those sites.
SITES OF PEOPLE YOU KNOW: Ask them to remove.
BURY THEM. Create lots of sites with key words that make your content pop up first. Buy yourname.com, yourname.net, yourname.org. Sign up on lots of social media sites with your first and last name; create blogs with your first and last name. Also, upload lots of photos and name the documents with your first and last name. Ask all your friends to frequent all of these sites. Soon Google will feature these sites over others. EXTORTION SITES: There are websites that extort money out of people by purposefully posting their worst moments and charging a fee to remove them. The problem is, once the photos are removed on one site, they pop up on another site the same company owns (it’s a never-ending extortion operation). Hire a lawyer, if you can, to deal with these sites. SITES OF PEOPLE YOU KNOW: When other people’s sites are popping up showing you in a less than professional light, you can always contact them and ask them to remove the pages, pics, or posts.

12. What image does this photo project?
Clean up your image.
What image does this photo project?
What is this image telling us, if we don’t know this woman? There’s nothing “wrong” with the photo, but if we don’t know this woman, we might assume she’s a partier—and that impression could be enough to make a prospective employer nervous and turn away. You want to give them reasons to feel impressed with you as a professional instead.
Tweak those privacy settings
Clean up galleries and posts (even among friends)
Remember your friends ARE your network.

13. Get a Professional-looking Headshot
(IF you’re going to show yourself at all)
Not all of us are photogenic or attractive. You might not want an image of yourself floating around.
If you do want a headshot of yourself out there, it doesn’t have to be suit-and-tie, but project a professional image.

14. What messages are these photos sending?
1) Mom with Child. Sadly, many employers are prejudiced against moms with babies. They don’t want to afford the sick days you’ll spend home with the child, taking the child to the doctor, and other needs. Y 2) Bedroom Eyes. This photo actually could attract employers (for the wrong reasons). 3) Pedophile Guy. Creepy lighting and strange camera angles can make you look sinister. 4) Senior Citizen. Ageism is common, unfortunately. Be careful not to post headshots if you believe they will cause prejudice. Other types of photos can be more effective.

15. Clean up your posts.
After my brother went to rehab (personal drama)
I love motorcycles (dangerous hobbies)
I Barrack Obama (politics)
Have you accepted Jesus Christ as your personal savior? (religion)
I couldn’t go to work because the baby was sick (home life responsibilities overshadowing others)

16. Top Business Networking Tool
Collect contacts.
Share your resume and web links.
Ask your contacts to recommend you.
Use posts to network.
Use “Job Seeker” (but don’t rely on it)
Save articles (LinkedIn is trying to become full service)
What is this image telling us, if we don’t know this woman?

17. Linked In
Ask your teachers to recommend you.

18. How to get updated content regularly
Tatiana (past student) used her social media skills to land great jobs upon graduation.

19. Linked In
Tatiana has a professional summary and specialties list. She also asked people to recommend her.

20. LinkedIn Tips Complete your profile 100%
Include all info that’s on your resume.
Use key words throughout your profile that relate to your industry/profession of interest so that your profile is searchable.
Avoid using slashes between critical keywords, for example, "sales/marketing.“
Most experts believe users with more connections and recommendations show up higher in search results.
“Dress for the job you want” (your photo)
Create a strong headline (Social Media Specialist)
Keep your posts professional.
Your profile should be 100% "complete," per LinkedIn standards. To know your completion percentage, go to “edit profile” and see what may be listed in the "Profile Completeness" box in the right column.
Include a detailed work history, with clear job titles and well written job descriptions that describe both your responsibilities and your key accomplishments.
Within your profile verbiage, include the keywords that tie to your desired industry and profession. These keywords could be inserted in different areas within your profile such as your job descriptions, profile summary, headline and even your website descriptions. One of the best methods to find these keywords is to review recent job descriptions for the roles you are targeting and see what keywords are repeated over and over again.
Make sure your “industry” selection at the top of your profile is tied to the job you want, not the job you had.
Most experts believe that users with more connections and more recommendations- show up higher in the search results. I could not find any LinkedIn endorsed statements to back this up, but intuitively it makes sense. It’s also possible that Recruiters may only want to view candidates that have a minimum number of either one.
You’ve probably heard the saying “dress for the job you want, not the job you have”. Do you have a professional, flattering profile photo that looks like you already have the role you’re seeking? Do you look like a VP, Sales, for a technology company? Do you look like Head of Creative for a cutting edge advertising agency, OR might you need a photo makeover? This is an area where I recommend that you seek the feedback of a professional or objective source that will be honest about your online image. Don’t leave anything up to chance!
Does your headline effectively market your skills and abilities or is it, blah? Are you a “Marketing Professional” or a “Global Marketing Leader | Social Media Enthusiast | Online Advertising Guru “ Just a few additional words can make the headline, much more powerful.
In the job search, you need to market yourself like a company would market a product or service. Think of how many million dollars are spent each year to develop exciting taglines for products. Your LinkedIn headline is like your personal tagline.
Avoid using slashes between critical keywords, for example, "sales/marketing." I’ve noticed that the LinkedIn search technology does not always recognize the two words separately. Instead, use a comma with a space or, one of the nifty vertical slashes with spaces, like "sales | marketing."
Don’t put a fake job in the “current job” section. I have seen a number of job seekers who put something like “Next Growth Oriented Company” or “My Next Job” as their most current company. This may negatively impact whether you come up in search results and does not make a good first impression on the recruiters who do find you.

21. Blogging: Establish yourself as an expert
Blogging: Establish yourself as an expert. Only blog if you can blog well.

22. Your Tweets

23. YouTube Videos
Need to be embedded in a web site to be found Trebor Scholz
Videos can be outstanding ways to establish a strong presence in your industry, especially if you are a teacher, trainer, presenter, etc.

24. Join Professional Organizations & Networking Clubs Attend Events; Research Companies

25. Ad2 Tampa Bay is the young professionals organization for networking in advertising and PR. It is part of a national organization, so you can start here and network anywhere in the country. Ad2 Tampa Bay is an award-winning chapter because of everything it offers its young people, including mentorship programs, internships, job boards, events for networking and meeting important people, and a media tour each year that takes you to top ad agencies in town. You must be under age 30 to be a member.

26. “Tell us about yourself.”
When you’re at a networking event or interview and someone says, “Tell me about yourself,” be prepared to give a short spiel that captures the main strengths you could bring to a job. Focus on what you have to offer others. This is also known as your “elevator pitch.” You imagine you run into someone important on an elevator and you get a chance to “pitch” the person on your skills and experiences in hopes of getting a job opportunity.
“Tell us about yourself.”
Keep it professional
No TMI (personal drama, insignificant detail, dangerous hobbies, politics, religion)
Practice your “elevator pitch” and carefully craft your profile statement.

27. Sample Bio Blurb (Profile)
Verbal Spiel (Elevator Pitch)
Web Blurb (Concise Statement)
VERBAL: I’m a graduate of _______ (institution) where I majored in _______ because I wanted to ________. I’ve been fortunate to intern at _________ and learn ___________, which are skills I’ll be able to bring to a job. If you think your business could benefit, please feel free to check out my online portfolio. Here’s my business card.
TEXT: Interactive media marketer and content developer specializing in: - Social Media Communications - Web Development - Corporate Blogging - Copywriting - Public Relations - Integrated Marketing Communications
There’s a difference between conversation you have in an elevator and text you write on your web site as your profile. Conversation is loose; web text is concise.

28. Sample “About” Statement: Be Audience-Centered, not Self-Centered
Self-Centered Bio
Audience-Centered Bio
Unprofessional: I was born in a snow storm in Montana in WE DON’T CARE— EVERYONE WAS BORN SOMEWHERE.
Professional: Growing up on a farm in Montana snow storms made me a resourceful problem-solver (etc.) NOW WE CARE.
Some students write “About” pages on their web sites. Avoid it if you don’t know how to craft one that’s meaningful to your audience. Use it if you know how to tell a personal story that ALSO communicates professional skills and character you can offer an employer.

29. Your Web Site

32. Your Domain
$9.00 per year Forward your domain to any page you want.
Hosting space: $4.95 per month

33. Your Blog
Monster probably won’t get you a job—but it does have some nifty tools.

34. More nifty monster tools and stats.

35. Juliet.Davis@ut.edu | www.julietdavis.com
Questions? |