1. prof. michael angelo g. abadia
Product Proposal
NAME OF THE PRODUCT:
gingerize tea
Name of the company presenting the proposal:
ruby marie A. claverol
Name of the company approached with the proposal:
prof. michael angelo g. abadia
Date proposed:
February 23, 2018

2. INTRODUCTION OF THE PRODUCT
Tea was officially introduced to England by the young Portuguese wife of Charles II, Catherine of Braganza, in She served it to her aristocratic friends and soon tea became the fashionable drink of the day. Tea brings lots of benefits to our health which includes boosting our immune system while ginger provides energy. Gingerize tea was derived from the two words “ginger” and “energize”. As a working mom and student at the same time, I want to be more productive as much as possible. Working in a BPO industry seems to make it hard for me. Drinking coffee, soft drinks and all other energy drinks is the usual remedy for sleepiness especially during night shifts. Since health is still the top priority hence the product was made.
History of the Product

3. INTRODUCTION OF THE PRODUCT
To become the number one tea retail experience in the Philippines.
To promote healthy living by drinking quality loose-leaf tea.
To obtain a minimum of 200 regular customers in the Philippine market the first year of operation.
Objectives

4. INTRODUCTION OF THE PRODUCT
Gingerize Tea has excellent energizing properties that act on the nervous system and help keep us awake and alert. Drinking tea when tired from work or study can make a person feel refreshed. This is an effect of caffeine, which is present in tea. It includes increased alertness and a mild diuretic effect. It has a stimulant effect on the central nervous system, it can ward off drowsiness and increase the capacity for mental or physical labor.
About Gingerize Tea
Caffeine (Bitterness component in tea)
Increases alertness (decreases tiredness and drowsiness) Increases stamina Mild diuretic
Catechins (Astringency component in tea)
Decreases blood cholesterol
Gingerol (component in ginger)
Powerful anti-flammatory
Antioxidant
Regulate appetite and carbohydrate metabolism
Honey
Contains hydroxymethylfurfural (simple sugar)
Lemon
Alkalizing for the body
Rich in Vitamin C
Components

5. PRODUCT
Packaging and Cost

6. High Benefit expectation
Target Market
MARKET SEGMENTATION
DEMOGRAPHICS
GEOGRAPHICS
Working people
Senior Citizen
All major cities
Philippines
Youngsters
PSYCHOGRAPHICS
BEHAVIORAL
Medium-High class
Daily Occasion
High Brand Loyalty
Very Often Usage
Study
Busy
Work
High Benefit expectation

7. Competitors

8. Competitive Advantage
Marketing Campaign
Cost – the price is cheaper than its competitors.
Benefits – cause no side-effects as it consists of purely 100% natural ingredients.

9. Conclusion
Gingerize Tea have a huge benefits of by having new concept and new product in tea industry.
Being purely natural is suitable to aim different targeted customer and consumer.
Conscious for all youth and gender.