1. AVentures – Market Visio/Gartner market research on Ukrainian IT-industry
Kyiv, AmCham (July 23, 2003)

2. Summary
AVentures as a partner of Market Visio/Gartner have developed a cost-effective proposition to
Ukrainian IT-companies:
Internationally recognized research of Ukrainian IT-export industry, which will benefit all participating companies and the whole industry
Key objectives:
promotion of Ukrainian IT-industry
reinforcing the PR-impact of ICT Conference in Washington DC
Budget (without VAT) : min. $5,700 - max. $14,200 to be covered by ICT Conference sponsors
Deadlines:
September 20th field research
End of October report and on-line profiles of participants and sponsors
All interested companies can participate in the field research as:
Member of the expert panel
Interviewee
Sponsor
April 27, 2019

3. Background Ukraine enjoys
Continuous growth of software development segment:
Offshore software development segment continues to grow faster than the total software market (21% versus 17%)*
About specialists in the IT-area graduate annually in Ukraine
Ukrainian IT-professionals hold 4th place in skills rating (IT IQ 2002 report by BrainBench)
Ukrainian IT-industry has cost advantage among EEC market countries
Ukrainian SW development companies tend to consolidate to achieve the economies of scale in marketing/promotion expenses (e.g. Elite Software Products, UkrSoft Consortium)
But at the same time …
Ukraine is largely underrepresented at the Global IT outsourcing market:
Low general country awareness by prospective foreign customers
Lack of knowledge of country’s high-tech potential (little internationally-recognized research work on Ukraine)
Many companies tend to associate Ukraine with Russia
*- Dating after 2000 Russia observes 50% annual growth of its SW export industry
Software development, , $M - 35 38 46
2000
2001
2002
Offshore software
Development
All local 90 77 65
Annual growth rate~18%
Source: UASWD, AVentures
Stable industry growth
April 27, 2019

4. Main Goal of the Research – PR of Ukrainian IT-industry It Is High Time To Go Global
Main objectives of the research:
Build global country awareness (about IT-capabilities in particular)
Build the image of credibility and economic/political stability
Differentiate country from competitors (particularly India and Russia)
Introduce Ukrainian market leaders to the world IT-community
Set strategic vectors for Ukrainian SW development companies
Facilitate the foreign direct investments in Ukraine’s high-tech, and IT-sector in particular
Maximize PR-impact of Ukraine-American ICT Forum (that will be held in Washington D.C. in November’03)
Credibility
Global recognition
Differentiation
Stability
April 27, 2019

5. Information on the research
Initiators and customers
AVentures and other members of Organizational Committee of the Ukraine-American ICT Forum (November 7)
Executor
Market Visio/Gartner (Moscow, Russia)
Main objectives
Identify the structure and estimate the volume of Ukrainian SW export
Estimate of quantitative and qualitative indicators of the market (quantity, certifications of companies/experts)
Identify the competitiveness (strengths and weaknesses) of Ukrainian software developers
Evaluate the market outlooks till 2005
Research methods
Type of data collection – combined
Basic questionnaire: personal interviews, Internet surveys (on-line questionnaire)
Comparative analysis (of the collected and integrated data and its further comparison with similar information on other countries and the niches chosen)
Respondent base
>50 companies and wild teams
With >20 employees
Geographical sampling
Kyiv, Lviv, Kharkiv, Donetsk, Odessa, Crimea Republic
Respondent make-up
General Directors, CEO’s,
Marketing managers, Business Development Managers, Department Managers
April 27, 2019

6. Collaboration opportunities
Your valuable contribution could be:
Your participation as an interviewee (your information will influence the research conclusions and will be a good PR for you)
Your membership in expert panel* (your professional advice concerning questionnaire, structure of report will be crucial)
Your co-sponsorship of this research (gives you direct benefits from its PR impact)
- potential members already include: ESP Consortium, SoftJourn, UkrSoft Consortium, UkrTech-ADONIS, UASWD, and other interested organizations
April 27, 2019

7. WHY PARTICIPATE? Everybody benefits from this research:
The report will contain the list of participants. Distributable worldwide, the report will be the best advertisement for the participants that could be imagined.
Participation in the survey in the long run benefits the whole IT industry and its players.
Your participation is the cheapest way to obtain professional analysis of vital importance for your business. Numerical research data will be very useful for IT firms themselves, being the starting point for better marketing and strategy development.
April 27, 2019

8. About research organizer & provider
9-year old Ukrainian venture company in Ukraine that in investment and high-risk project incubation.
Wide experience in Ukrainian TMT-sector research and consulting. Annual analytical review – Hi-Tech Navigator.
Co-investor of UkrSoft Consortium – the network of Ukrainian IT-services outsourcing providers.
Co-organizer of the road-show of Ukrainian high-tech companies in the USA.
Contact person:
Serhii Loboyko
Business Development Manger, AVentures
Tel: (380) (44)
Kyiv, Ukraine Fax (380) (44)
Leading international (Russian-Finnish) ICT market research company, specializing in professional research and analytical services in IT and telecommunications, with more than 10- year experience in Russian market (founded in 1987).
Exclusive partner with Gartner in Russia, Baltic countries and Finland.
The author of the first internationally recognized research of Russian IT-industry in 2000 sponsored by pool of Russian SW companies which was presented in Cannes (November 2000).
Sergey Makedonskiy
General Director, Market Visio
Tel +7 (095)
Moscow, Russia Fax +7 (095)
April 27, 2019