1. The Value of First impressions
User Experience
The Value of First impressions

2. What is User Experience (UX)?
It is the overall experience of a person using a product, in our case our websites; paying particular attention to how easy or pleasing it is to use.

4. When looking at the elements of UX, the following questions arise:
How easy is your site to navigate?
Do you have quality content that makes visitors want to stay and engage?
Is your site secure, fast and mobile friendly?

5. Common UX elements we work with
Web design
CTA
Content
Layout
structure
Landing pages
All can be optimised and help reduce bounce
Call to actions should never be over looked as it directly impacts your conversion rate.
CTA is by far the most effective and direct way to prompt your user to take action: - download, sign up, read more, play, kill, drop it like its hot, make it rain…its what you want your users, gamblers to do!
Content is King

6. Content is King…only when it serves your user
Create engaging and unique content that allows you to compete but also sets you apart from competitors. Creating quality content on your site is aligned with your users needs will help boost your rankings.

7. Head for your headings
Headings in essays, novels and other print publications help the writer and the reader understand what the paragraph is about. Naturally, it has the same affect on a web page, however here headings also help search engines crawl your site faster and are able to decipher quicker if your content is relevant to the search query.

8. SEO + UX = Success
In conclusion, SEO and UX is a partnership, where SEO targets search engines and UX targets your websites visitors. Together, they both share a common goal of providing users with the best experience.

9. Design can be art. Design can be aesthetics
Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated
Do you think of your users / gamblers when you are creating content, blogs? Reviews?
Do your search analytics convey your thoughts? Have you found that users have clicked on your informative blogs?