1. Designing a Magazine Cover

2. Introduction
When you pass by the magazine rack at Wal-Mart, what makes you want to pick up a magazine and read it?
The cover

3. Objectives By the end of this lesson, you’ll be able to:
Describe at least 3 design elements that should be considered when designing for a specific audience.
Choose proper photos/clipart for the intended audience.
Choose an appropriate color scheme for a stated audience.
Design a magazine cover for a specific audience.

4. Design Elements
Font
Color
Layout

5. Fonts Don’t overuse fonts Readable
Never use more than 4 fonts.
Readable
Size
Typeface
Use Bold and italics instead of different fonts

6. Common Fonts Times New Roman – best for large blocks of text
Arial – Good for titles: very clean
Comic Sans MS – whimsical and informal
Script – Small and Elegant
Georgia – classy
Trebuchet – Very clean

7. Colors As always: Use a Color Scheme Stereotypical colors work!
Gender (pink, blue, pastels, gray)
Industry standards (Cat yellow, John Deere Green)
Age groups
Country/Ethnic colors

8. Pictures/Graphics Catch the readers eye Simplicity usually works best
Simple clipart – Nothing Complex
Limited subjects in pictures
Don’t over-enlarge small pictures

11. Mimicry When in doubt, borrow!
Don’t steal designs, but borrow from design elements you like