1. Tourism Linkages Between
Strengthening
Tourism Linkages Between
Jordan & Europe
Building linkages between Jordanian and European Tour Operators
Promoting Jordan as a Major Sustainable Tourism Destination

2. Tourism Sector Overview
2016 Indicators
Direct Contribution to GDP
1,369.7 M JoD
4.9% of total GDP
Generated Visitor Exports
3,374 M JoD
37.1% of total exports
Direct Employment
51,270 M JoD
5.1% total employment
Indirect Employment
287,500 Jobs
18.1% total employment
*GIZ Sector Insights – Oct 2018

3. Needs of Local Tour Operators Needs of European Outbound
Context
Potential for growth –
if Jordan can…
attract more tourists & encourage spending
Needs of Local Tour Operators
Improved marketing, access to finance and linkages to European Counterparts
Increased accessibility to European Outbound Tour Operators (B2B)
Support in diversifying product offerings
Adaptability to European Tourism taste and trends (sustainable/eco/tourism and adventure tourism)
Needs of European Outbound
Tour Operators
Knowledge of local businesses and offerings
Access to diverse products and services
Seeking more “experiences” to cater for their customers
Growing % (especially European) tourism want eco friendly, sustainable, and supporting locals

4. Opportunities for Growth
This conference intends to use a market-based, destination-focused approach
to support the growth of sustainable tourism in Jordan, thus supporting local communities.
By focusing on Jordanian Tour Operators promoting Jordan as a sustainable tourism destination (utilizing the Jordan Trail and new Ryan Air affordable routes) there is an opportunity to increase offerings for tourists, thus providing the local communities with greater business opportunities.
Engage local communities in servicing tourists
Increase product and service offerings
Increase quality standards
Open opportunities to access bigger markets

5. Conference Objectives
Increase number of European tourists
coming to Jordan
Arrange successful B2B meeting
Increase the number of Jordanian Tour Operators operating to service European Tourists
Increase the operational capacity
of Tour Operators in targeted communities
Engage and benefit local communities servicing European Tourists
Connecting start-ups and entrepreneurs to the attending audience (exposure)
Marketing Jordan as an adventure/ experience/ sustainable tourism destination

6. Promoting Jordan Entrepreneurship Jordanian Tour Operators Expo
Promoting Jordan as a sustainable tourism destination
High-level presentation on Jordan Trail
Entrepreneurship
Inviting between 15 to 20 entrepreneurs specialized in tourism products
Provide them with booths
Connecting Jordanian entrepreneurs with Jordanian tour operators
Jordanian Tour Operators Expo
Inviting between 15 to 20 of the most prominent Jordanian tour operators
Each operator will have an Expo Booth to meet with European Tour operators
Association and Businesses
Inviting Tourism associations (Jordan Trail, JITOA, etc.)
Inviting Ryan Air to promote Jordan new affordable travel routes

7. Conference Partners EU Delegation in Jordan JADE Project
The Palestinian Jordanian Business Forum
Ryan Air (Potential)
Jordan Trail Association
JITOA: Jordan Inbound Tour Operators Association
ASEZA: Aqaba Special Economic Zone Authority
Ministry of Tourism and Antiquities
iPark Incubator Aqaba (Specialized in Tourism)
Open for any EU member state country …..

8. 3- Presenting Jordan as sustainable and adventure tourism destination
Suggested Agenda
Topic
Time
Day 1:
1- Speaker and intro
10:00 -11:00
2- Possible deal announcement
11:00 – 11:30
3- Presenting Jordan as sustainable and adventure tourism destination
11:30 – 12:00 PM
4- Break
12:00 – 13:00
5- Exposition and B2B Meetings
13:00 – 17:00
6- Dinner and Networking
18:00 – 19:00
Day 2:
1- Tour for attendees in city of Aqaba
9:00 – 13:00
2- Lunch and Networking
13:00 – 15:00
3- Guest departure to hotels or pre-set tours to Wadi Rum and Petra
15:00- 17:00
4- Dinner and sleepover in Wadi Rum
19:00 – 23:00 PM
Day 3:
1- Breakfast and depart to Petra
6:00 – 7:00
2- Petra Visit
7:00 – 12:00 PM
3- Guests arrive to Aqaba and check out

9. Expected Results
The expected results include improved business operations, increased clients, sales and revenue for Jordanian tour operators.
20 Jordanian Tour Operators will participate, at least 5 will sign deals with Europeans counterparts
10 Jordanian Tour Operators will be assisted in creating links with European Tour Operators
Increase in the number of bookings on the Jordan Trail
15 to 20 European Tour Operators will be able to promote Jordan as a sustainable tourism destination in Europe, and have ready packages provided by their Jordanian counterparts
Increased offerings for European clients in sphere of sustainable, experience and adventure tourism 
Enhanced economic and social relations between Jordan and Europe 
Increase in sales and revenues for European Tour Operators 
Supporting local communities and economic opportunities for Jordanians 

10. How EU Member State Countries can Support
Through the Jordanian Action for the Development of Enterprises Project (JADE) – EU member state countries have a special contribution with their expertise, links and capacity - together we can achieve:
Providing connections with EU sustainable tourism actors and assist in bringing them to Jordan
Enhancing local community economic development
Building on previous and current EU projects in tourism
Publicizing and visibility of EU contribution, goals and outcomes
Increasing the number of visitors to Jordan and eco/sustainable tourism in specific

11. Thank You!