1. Introduction of Entrepreneurship - Opportunity
Consumer Behavior_Introduction_
2008/2/19
Introduction of Entrepreneurship
- Opportunity
Chin-jung J. Luan
Mar
by C-J Luan at NDHU-IB 1

2. New Ventures Fundamental realities
Most new ventures are works in process and works of art
Most business plans are obsolete at the printer
Speed, adroitness of reflex, and adaptability are crucial
The key to succeeding is failing quickly and recouping quickly

3. New Ventures Fundamental realities
Success is highly situational, depending on time, space, context, and stakeholders
The best entrepreneurs specialize in making “new mistakes” only
Starting a company is much harder than it looks, or you think it will be; but you can last a lot longer and do more than you think if you do not try to do it solo

4. Exhibit 4.1 Circle of Venture Capital Ecstasy

5. Where are Opportunities Born?
Technology sea change
Moore’s Law
Metcalf’s Law
Disruption
Market sea change
Value chain disruption/obsolescence/vulnerability
Deregulation

6. Where are Opportunities Born?
Societal sea change
Changes in ways we live, learn, work, etc.
Gilder’s Law – 10xs in 10 years
Brontosaurus factor
Arrogance
Loss of peripheral vision
Deadened reflexes – turning the tanker
Irrational exuberance
Undervalued assets

7. Brainstorming Rules Define your purpose Choose participants
Choose a facilitator
Brainstorm spontaneously, copiously
No criticisms, no negatives

8. Brainstorming Rules Record ideas in full view Invent to the “void”
Resist becoming committed to one idea
Identify the most promising ideas
Refine and prioritize

9. Exhibit 4.6

10. Exhibit 4.7

11. Evaluating Criteria for evaluating venture opportunity
Industry and market
Economics
Harvest issues
Competitive advantage issues
Management team issues
Personal criteria
Strategic differentiation

12. Exhibit 4.8a

13. Exhibit 4.8 b

14. Exhibit 4.9