1. 2010 Membership Services Revenue & Profit T I M E Exposition (S2)
Buyers Guide (S1)
Annual Conference (S1&3)
Member Directory (S1)
Mailing Labels (S2)
Compensation Survey(S1)
Diversity Brief (S3)
HR Pulse (S2&3)
E-Newsbrief (S3)
Foundation (S1 &3)
Bookstore (S1)
Webinars (S1)
HR Leader Guide (S1&3)
Leader Institute (S2&3)
Outreach (S2)
Labor Readiness Manual (S1&3)
Member Recruitment Plan (S2)
Member Retention Plan (S2)
Web site (S1&3)
Online Learning (S3)
Member Orientation (S2)
T I M E
HR Metrics Tool (S1)
(CEO Dashboard)
HCHR Toolkit (S3)
Mentoring Program (S2)
Job Description Book (S3)
Online Community (S1&3)
Career Center (S1)
Certification (S3)
Thought Leader Forum (S2&3)
DPG (S3)
Other Publications (S3)
Development
Introduction
Growth
Maturity
Decline
This is the investment stage, zero sales with capital expenditures
Slow sales growth, no profits, the question mark stage
Rapid market / brand awareness and increasing profits
Sales begin to slow down as most members have achieved acceptance, profits begin to level off or decline in the face of competition
Both sales and profits are declining and members no longer see the value in the products
Legend: Aligned w/2008 Strategic Plan -- S1: Strategic Obj. 1 – Business Development, | S2: Strategic Obj. 2 – Building Relationships | S3: Strategic Obj. 3 - Membership

2. 2010 ASHHRA Membership Services
Development Phase
Primary focus is the Educational offerings of ASHHRA
Online Learning (S3) ROI ~ 0% in 2010, 7% in 2011
Labor Readiness Manual (S1&3) ROI~100% in 2010
Job Description Book (S3) ROI~2 to 4% in 2010
Certification (S3) ROI ~ (22%) in 2011, (2%) in 2012, 4% in 2013
Health Care HR Toolkit (S3) ROI~2 to 4% in 2010
Leader Institute (S2&3) ROI~2 to 4% in 2010
Other Publications (S1&3) ROI~2 to 4% in 2010
Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget.
2010 ASHHRA Membership Services

3. 2010 ASHHRA Membership Services
Introduction Phase
Primary focus is the Membership offerings of ASHHRA
ENewsbrief (S3) ROI~36.7% in 2009
Diversity Brief (S3) ROI~18% in 2009
Membership Orientation (S3) ROI~0%, member enhancement
Member Retention Plan (S3) ROI~0%, member enhancement
Member Recruitment Plan (S3) ROI~0%, member enhancement
Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget.
2010 ASHHRA Membership Services

4. 2010 ASHHRA Membership Services
Growth Phase
Primary focus is the Service offerings of ASHHRA
Buyers Guide(S1) ROI~7.6% in 2009
Membership Directory(S1) ROI~12.3% in 2009
Webinars (S3) ROI~34.2% in 2009
Web Site(S1&3) ROI~8.9% in 2009
Online Community (S1&3) ROI~-49% in 2009
Mentoring Program (S2) ROI~0%, member enhancement
Thought Leader Forum (S2&3) ROI~(52%), member enhancement
Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget.
2010 ASHHRA Membership Services

5. 2010 ASHHRA Membership Services
Maturity Phase
Primary focus is the Educational offerings of ASHHRA
HR Pulse (S2&3) ROI~18% in 2009, slowing declining
Annual Conference (S1) ROI~16% in 2009, slowing declining
Exposition (S2) ROI~22% in 2009, slowing declining
Mailing Labels (S2) ROI~40% in 2009
Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget.
2010 ASHHRA Membership Services

6. 2010 ASHHRA Membership Services
Decline Phase
Primary focus is the Product offerings of ASHHRA
Bookstore(S1) ROI~2.7 in 2009
HR Leader Guide (S1&3) ROI~4% in 2009
Outreach (S2) ROI~0%, member enhancement
HR Metrics Tool (S1) ROI~(36%) in 2009, contract up in 2010
Career Center (S1) ROI~(48%) in 2009, contract up in 2010
DPG (S3) ROI~(487%) over three years
Please note ROI is calculated by the amount of dollars spend by ASHHRA and the dollars received in revenue or sponsorship in accordance with the budget.
2010 ASHHRA Membership Services