1. LOGIC OF SOCIAL NORMS INTERVENTIONS EVIDENCE NEEDED
UNDERLYING PROBLEMS
INTERVENTION
STRATEGY
INTERVENTION
GOAL
ANTICIPATED
OUTCOMES
DESIRED IMPACT
Alcohol-related adverse consequences
Personal hazardous drinking pattern
Correct misperception of descriptive and/or injunctive norms
Behavior
Change: Decrease
hazardous
drinking
patterns
Harm Reduction:
Decrease alcohol-related adverse consequences
Campus-wide
social norms marketing campaign
Misperception of normative behavior
EVIDENCE NEEDED
Prevalence of hazardous drinking patterns*; prevalence of misperceptions*; association between the two*
Campaign conformed to social norms principles & reached intended audience
Prevalence and/or degree of misperception decreased*
Prevalence & number of protective behaviors used increased* and prevalence and/or degree of hazardous drinking decreased*
Prevalence and/or number of adverse consequences decreased*
*Baseline assessment needed before intervention & follow-up assessment after intervention

2. UNDERLYING PROBLEM(S) INTERVENTION STRATEGY
INTENDED
POPULATION
UNDERLYING PROBLEM(S)
INTERVENTION STRATEGY
LOGIC MODEL FILL-IN-THE-BLANKS
INTERVENTION
GOAL(S)
ANTICIPATED
OUTCOMES
DESIRED IMPACT(S)
This is evidence for strengthening the inferential line which is what tells us that A caused B.

3. UNDERLYING PROBLEM(S) INTERVENTION STRATEGY
INTENDED
POPULATION
UNDERLYING PROBLEM(S)
INTERVENTION STRATEGY
EVIDENCE NEEDED & SOURCE
INTERVENTION
GOAL(S)
ANTICIPATED
OUTCOMES
DESIRED IMPACT(S)
This is evidence for strengthening the inferential line which is what tells us that A caused B.