1. Average Monthly “Video Viewing on a Computer” Reach by Demo
From A Video Reach Perspective, All Demos Are Experiencing Declines When It Comes To Watching On Computers
Average Monthly “Video Viewing on a Computer” Reach by Demo
% of Computer Internet Users Who Watch Video On Computers
71%
68%
63%
61%
59%
54%
60%
56%
51%
73%
69%
64%
70%
63%
63%
72%
67%
63%
72%
68%
66%
75%
72%
63%
74%
70%
62%
Left to your own devices
Source: VAB analysis of Nielsen Total Audience Report 2Q 2015, 2016 & 2Q 2017; percentage of users among U.S. population.