1. URL Shorteners for Evaluaton
Susan Kistler

2. 1. What is a URL shortener? 2. How do I use one? 3. Why do I care?
Overview
1. What is a URL shortener? 2. How do I use one? 3. Why do I care?

3. What is a URL shortener?

5. URL SHORTENERS
Turn this: (142 Characters) Into this: (20 Characters) Or this:

6. TWITTER sends announcements via 140 character headlines – each character is at a premium

7. How do I use
one?

8. 1. Bit.ly: http://bit.ly/ 2. Hootsuite: http://hootsuite.com/
Two Examples
1. Bit.ly: Hootsuite:

9. Why do I care?

10. Uses for Evaluation
Theory of Action – starts with a click 1. Split samples to test communications 2. Tracking of timing and volume of clicks 3. Comparison of different modes of outreach ( , website, newsletter, etc.) 4. Insight into client communications

11. Questions?