1. Ch 9: Prejudice
Part 4: March 28, 2014

2. What causes prejudice? Cognitive factors (cont. from Wed.):
Ingroup/outgroup distinctions:
“Blue-eyed/Brown-eyed exercise” by Jane Elliott
Effects for the group ‘on the bottom’?
Elliott’s main point?
Criticisms of Elliott’s exercise:

3. What causes prejudice? 3) Social Factors -
Importance of socialization by parents, peers, media
Gender stereotype examples
Links to parenting behaviors & kids’ play behaviors
Kids’ beliefs about boys’/girls’ risk for injury

4. Media effects – Images may indicate how men/women should look
Research evidence of ‘face-ism’
What is this effect?
Archer’s research on face-ism
Gender differences -
Perceptions of the target?

5. Reducing Prejudice Research focuses on 4 solutions:
1) Intergroup contact –
Allport’s contact hypothesis –
Example school desegregation in U.S.
Need certain conditions:

6. Reducing Prejudice (cont.)
2) Group Interdependence -
Jigsaw Classroom example – Aronson’s research
Similar to Robber’s Cave experiment
How does the group project work in jigsaw class?
What were the effects?
Why does it work?

7. 3) Education – Blue-eyed/Brown-eyed example
Training in statistics, diversity training

8. 4) Motivation –
Different motives - desire to eliminate prejudice vs. desire to appear unbiased
Are stereotypes automatic?
Automatic may be 1st step
Followed by controlled processing
Difficult in some conditions to use controlled process -