1. Do you know what you are really seeing?
Persuasive Devices
Do you know what you are really seeing?

2. Connotative and Denotative Meanings
Key Learning: Written and oral communication uses persuasive devices.
Unit Essential Question: How do persuasive devices make a message influential? ,
Concept:
Persuasive Devices
Concept:
Connotative and Denotative Meanings
Concept:
Fact and Opinion
Concept:
Slogans
Lesson Essential Questions:
How do I identify different types of persuasive devices?
Lesson Essential Questions:
How do I discriminate between the connotative and denotative meanings of words?
Lesson Essential Questions:
How do I differentiate between fact and opinion?
What are examples of facts and opinions in advertisements and other texts?
Lesson Essential Questions:
What makes a slogan effective?

3. Key Words
bandwagon
testimonial
plain folks
name-calling
loaded terms

4. Table of Contents: Persuasive Devices
Title of Paper
Date of
Assignment
Worth 1
Persuasive Devices PN 20 2
Persuasive Devices Summarizer 3 4 5 6 7 8 9 10

5. Activator
On the next several slides, we will be looking at advertisements.
Some of these advertisements are print ads, while some of the advertisements are multi-media.
While we are watching these ads, record how they make you feel.

6. Activator: How Do These Ads Make You Feel

7. Activator: How Do These Ads Make You Feel
Liberty Medical

8. Activator: How Do These Ads Make You Feel
Nike

9. What is a Persuasive Device?
A persuasive device is a technique used by companies and governments to influence us in many ways.
There are specific things that companies use to try to persuade consumers to buy a product.
Do you fall for any of the following persuasive device techniques?

10. Hop on the Bandwagon “Everybody’s doing it.”
Appeals to the listener to be and think like everyone else.

11. Someone Give Me a Testimonial
“It worked for me.”
Appeals to the listener that this could be the answer to a problem.

12. Aw, Shucks! I’m Just a Plain Folk!
“I am someone you can trust and have your best interests at heart because I am just like you.”

13. Aw, Shucks! I’m Just a Plain Folk!
Appeals to the listener that this person is just like him/her and would not lie or deceive someone.

14. Stop All of That Name Calling!
“You want to believe me because the other repulsive person is lying to you.”

15. Stop All of That Name Calling!
Appeals to the listener that they should believe the speaker because something is wrong with the other person.

16. How About Some Emotional Appeal?
“What can I tell you that will leave you outraged?” or “Don’t you want to help?” or “This will make you feel happy.”

17. 5. How About Some Emotional Appeal?
Appeals to the listener by attempting to bring out their strong feelings.
This approach uses loaded terms (we’ll talk more about this later on in the presentation).

18. Who You Callin’ a Snob Appeal?
“You can look rich, be popular, be gorgeous/handsome, too.

19. Who You Callin’ a Snob Appeal?
Appeals to the listener that he/she will be seen as belonging to a higher social class and everything in life will be better.

20. Let’s Practice #1 (AP)
Choosing one of the types of persuasive devices, write a sentence for it.
So, you are sort of writing an advertisement, but not quite
Be prepared to share!

21. Loaded Terms
This occurs when words with strong positive or negative connotations or associations are used. These words can be charged with emotion.
“No really intelligent voter would vote for that candidate.”

22. Print Material
Print Media is any type of advertisement that is printed on paper (magazines, newspaper, flyers, brochures, posters, etc…).

23. Don’t Forget About the Radio!
Remember that we hear advertisements on the radio too!

24. What type of persuasive devices are used in the following ads?
Use Your Knowledge!
What type of persuasive devices are used in the following ads?
AP #2

25. Use Your Knowledge Take out a blank sheet of notebook paper.
Flip it over to the BACK (we will be using the front for our summarizer)
Number your paper 1-10, skipping lines.
Remember, you need to decide what type of persuasive device is being used

26. Print Media

27. Examples of Print Media

28. Examples of Print Media

29. TV Commercials 29

30. TV Commercials
Coke 30

31. TV Commercials
E-Harmony 31

32. TV Commercials
Coke and Pepsi 32

33. TV Commercials
E-Diet 33

34. TV Commercials
Subway 34

35. TV Commercials
Proactive 35

36. TV Commercials
Dell 36

37. Let’s Check Our Answers…
Got Milk- Snob Appeal
You Can Do It!- Emotional Appeal…
Give Blood- Emotional Appeal
Coke, Emotional Appeal
Pepsi and Coke, Name Calling
E-Harmony, Testimonial
E-Diet, Plain Folk
Subway, Name Calling
Proactive, Testimonial
Talk Talk, Emotional Appeal
Dell, Name Calling 37

38. Summarizer Take out a blank sheet of notebook paper.
Title the paper “Persuasive Devices Summarizer” and head it properly.
We are creating an acrostic poem for “Persuasive”.
Follow details on the next slide.

39. Persuasive Devices Summarizer
Use some of the words that we took notes on! A S I V E

43. What Does This TV Ad Make You Think/Feel?
American Express

44. TV Commercials
Talk Talk 44