1. Overview California Customer Choice Action Plan
National Energy Marketers Association
April 11, 2019
Diane I. Fellman, Esq.
Fmr. Senior Policy Analyst
California Public Utilities Commission
Policy and Planning Division

2. Mission Statement
Recognize increased market fragmentation and customer-driven demand
Maintain statewide Core Principles of California’s energy policy
Create a platform for customer choice
Flexible policies to accommodate multiple outcomes without a designated end-state

3. California Choice Policy Drivers
Affordability
Decarbonization
Reliability
Consumer Protection
Duty to Serve
Resource Procurement
Gap Analysis
Core Principles
Customers
Additional analysis
Regulatory
Legislative
Stakeholder Input

4. Choice Issues **Provider of Last Resort **
Price Disclosure for LSE residential rates
Relief for disconnections during natural disasters
Public Purpose Programs
Disclosure of GHG content for LSE portfolios
Distribution grid services
Disconnection of residential customers
Rate design
Emergency planning and response
Resource adequacy
Data Access
Role of IOUs in disaggregated market
Predatory sales tactics by CTAs and ESPs
Contacting for reliability resource requirements
Predatory sales tactics for residential customers
Electrification of buildings and transportation
Consumer Protection
Duty to Serve
Resource Procurement

5. KEY TAKEAWAYS POLR is key
Ensuring electricity supply without disruption (POLR)
Nondiscriminatory access
Pricing Transparency & Reporting
Statewide policy to meet statewide goals
Compliance requirements
Enforcement authority
The market end-state does not need to be defined
California needs a plan to support multiple outcomes

6. 2019 Implementation Legislation SB 520 (POLR) AB 56 (Procurement)
Regulation R
4/30 Decision
1/1/2020 – 4000 GWh
6/1/2020 –
Acceleration
Wildfire concerns dominate policy arena but also create opportunity

7. California Customer Choice
Thank you
California Customer Choice
Diane I. Fellman, Esq.