1. EC Rider Marketing Update May 16, 2017

2. EC Rider Marketing Initiatives
Branding and Web
Pass Giveaway Marketing Campaign
Business Outreach
Online Ads
Public Relations

3. Website
Website Complete

4. Marketing Campaign

5. Timeline: May - July 2017
Campaign Overview: Use $4,600 to purchase two sets of passes:
1,580 regular fare tickets – targeted to tourists through local business locations
3 one-year passes, 12 one-month passes – targeted to locals through online contest

6. Targeted Approach # 1 : Local Business Outreach
Identify key local business partners i.e. hotels, restaurants, visitor centers.
Mail free ride passes and conduct phone call outreach.
Encourage distribution of passes to patrons & guests.

7. Targeted Approach # 2 : Online Pass Giveaway Contest
Encourages users to sign up or nominate a friend to win free passes.
Promoted through online ads, PR, and eblast.
Contest will increase traffic to new website and enable trip planner remarketing ads.

8. Sample Online Ad Graphics

9. Facebook Graphics

10. Google Graphics

11. Eblast

12. Website Landing Page

13. Public Relations

14. Public Relations Upcoming PR Initiatives include:
Website Launch/Brand Announcement
Free Pass Initiative
Dump the Pump Day

15. QUESTIONS?