1. Managing Transformation in Video Technologies and Consumer Experiences
Moderator: Jonathan Tombes
Editor, Communications Technology

2. Panelists: Jeff Chen: SVP, Technology with Bright House Networks
John Civiletto: Exec. Director, Core Video Engineering with Cox Communications
David Kline: CIO with Discovery Communications
Chuck Pagano: EVP, Technology with ESPN
Jeff Seebeck: VP, Product Strategy & Development with Cisco
Phil Won: Sr. Director, Product Management with Time Warner Cable

3. Agenda:
The Changing Consumer
Demands on the Video Network Increasing
Standards Driving Transformation
Cable Creating Sustainable Competitive Advantage
Q & A

4. Service Provider Connected Life at Home
The Changing Consumer
VOD usage increased 32% between Q107 and Q308 (Parks1)
3.2 Billion IP Devices in Homes by 2012 (IDC)
U.S. consumers are staying home and watching SP video to save money (Parks1)
Consumers want a personal and interactive TV experience (Forrester)
30% of U.S. consumers would pay $65+/mo for N-screen service (TDG)
Broadband households: 21% growth pa
(Parks 1)
Digital media consumption growing 41% pa (Parks2)
Consumers concerned about hardware cost and support (IBSG)
Service Provider Connected Life at Home
Tech Trends
A triumvirate of forces: changing consumer behaviors, economic factors and trends in technology are driving the Connected Life at Home
Parks1. Parks 2009: Jayant Dasari. Coming Down the Pipe: What to Watch in Broadband and Television
Parks2. Parks 2008: Kurt Scherf. Getting Consumer Devices Connected.
Forrester 2008: David Graves. Personal TV: the Reinvention of Television
TDG2009: Michael Greeson. Assessing Consumer Demand for Integrated 3-Screen Services
IBSG 2008: Katie Griffin. U.S. Service Providers at a Crossroads
Consumer Behaviors
Economic Effects 4

5. Demands on the Video Network Increasing
Murali
Demands on the Video Network Increasing
Source: VNI forecast
Source: VNI forecast
MURALI PRESENTS THIS SLIDE
Additional Talking Points:
7 billion is a per month number
Within consumer Internet, the applications mix will shift from being dominated by browsing and Internet applications, to video streaming and downloads, to Internet video delivered directly to an IP set-top. Web browsing and shrink from 31% of 2005 traffic to 23% of traffic in By 2011, Internet video will account for 28% of consumer Internet traffic.
Starting in 2011, Internet-video-to-TV will generate more traffic than Internet-video-to-PC.
Key message that 90% of traffic is going to be video
2 columns…1 for walled garden, and 1 for HD/VoD
VOD traffic will be over 12X by 2012 over 2007.
55% of digital TV households will be HD in 2012, up from 34% in 2007
Internet Video is driving bandwidth at 41% CAGR.
By 2012, 90% of internet traffic to be video 5

6. ADSG 1 GHz EBIF Technologies and Standards Driving Change MPEG-4
DTCP-IP
ADSG
1 GHz
EBIF

7. How Does Cable Create Sustainable Competitive Advantage?

8. Q & A

9. Thank You!