1. Health Club ‘AB City Pack’
City Offering

2. The OOH destination & audience specialist
We create engaging communication solutions in desirable consumer environments
Retail
Health & fitness
Active family
Youth
Destination malls
Health clubs
Leisure centres
Cinemas
Shopping centres
Gyms
Playcentres
Schools & 6th forms

3. Private Health Clubs City Offering
You can reach an uber-affluent & elite with our ‘AB city’ health club pack
98% ABC1 audience profile - 79% higher than the national average
74% AB profile – nearly 3 times the national average
Up to £250 per month membership cost ensures a premium audience with a high disposable income
An exclusive selection of some of the UK’s best located private member health clubs

4. The Sites Nuffield Health Pure Gym David Lloyd Soho Gyms
EC1-4 Postcodes & Stockbroker Commuter Belt
Nuffield Health
Pure Gym
David Lloyd
Soho Gyms

5. The Sites Locations & Audience Figures Network Site Code Site Name
ABC1 Members
City
Postcode
TV Region
Inside M25
6's
D6's
Health Club
David Lloyd
David Lloyd FULHAM
5,500 ABC1 members / 22,000 footfall per 2 weeks
London
SW6 1BW
Yes 1 2
David Lloyd RAYNES PARK
SW20 8DE 5
Nuffield Health
Nuffield Health BATTERSEA
5,000 ABC1 members / 20,000 footfall per 2 weeks
SW11 5BT
Nuffield Health BLOOMSBURY
WC1N 2AY 3
Nuffield Health CITY
EC4R 3TE
Nuffield Health FULHAM
SW6 6PF
Nuffield Health WANDSWORTH
SW18 4SQ
Nuffield Health WIMBLEDON
SW19 1QB
Pure Gym
Pure Gym London Aldgate (LAX)
6,000 ABC1 members / 24,000 footfall per 2 weeks
EC3A 7DH
Pure Gym London Canary Wharf
E14 4AN
Pure Gym London South Kensington (LAX)
SW7 2NJ
Pure Gym London St Paul's
EC1A 7DH
Pure Gym London Wall (LAX)
EC2M 5QB
Soho Gyms
Soho Gyms Farringdon
EC1R 5DL
Soho Gyms Tower Hill
EC3N 2LB
83,000 ABC1 members / 328,000 footfall per 2 weeks 17 16
61,420 AB members / 245,680 per 2 weeks

6. David Lloyd
David Lloyd is the UK’s most premium health club offering exercise and racquet facilities for affluent, city based individuals
Members pay between £80-£250 a month on membership
Wide range of facilities include health and beauty spas, club lounges and cafes, sports shops, crèches and Tennis Courts
Key locations: Fulham and Raynes Park

7. Nuffield Health
Nuffield Health provides their members with access to a network of health experts along with great fitness facilities, swimming pools and group classes
It combines hospitals, health clinics, fitness and wellbeing, diagnostic units and a wide range of treatments into one complete health and wellbeing service
Membership costs £70-£120
Key locations: Battersea, Fulham, Wimbledon, City

8. Pure Gym
Pure Gym are the biggest and fastest growing gym chain in the UK. They offer 24 hour access in key locations across the city for young, active and ambitious professionals
Members pay £40+ per month
Key locations: Canary Wharf, St Paul’s, Wall, Aldgate, South Kensington

9. Soho Gyms
Soho Gyms offer 24 hour gym access to a male focused audience in key London locations
They position themselves as fitness experts passionate about people taking great care of their bodies
Membership costs £60-70
Key locations: Farringdon, Tower Hill

10. 74% 94% 43% 33% 328,000 total footfall The Audience every 2 weeks
AB profile
94%
Average salary of £70,000
of members have a positive mindset whilst at the gym
43%
of members often notice adverts around the gym
328, total footfall
every 2 weeks
33%
of members are more likely to buy products advertised at the gym
Members make on average 2 visits every week

11. Audience Insight
79%
80%
of the health club audience agree it’s worth paying more for quality goods
of health club members say they enjoy owning good quality things
75%
52%
of health club members say they like to treat themselves to something they don’t need
of health club members are prepared to pay more for products that make life easier

12. Jaguar
During the build up to the release of the all new F-Pace SUV, Jaguar wanted to target affluent older females and families to appeal to a relevant audience likely to purchase a new car in the next 12 months. They used multiple creative copy on 6-sheet and D6 displays across our health club network to communicate with both a female and male audience.

13. Land Rover
Microsoft took advantage of the gym environment to target fitness enthusiasts with the Microsoft Band 2. 6-sheet posters underpinned & supported a wider in-club partnership initiative with Nuffield Health.

14. Clinique
Continuing our successful relationship with Clinique, they wanted to promote their Men’s moisturiser and face scrub products in front of an image conscious male audience. As 66% of male health club members use moisturiser and face creams, our network provided the perfect environment through sampling activity, supported by 6-sheet and D6 displays.

15. Lab Series
Lab Series wanted to promote their male anti-ageing skin product in front of affluent, image conscious gym-goers. Our health club network provided the perfect environment to reach their target audience at a time when they are looking to improve themselves. We distributed 40,000 samples across our David Lloyd network, supported by 6-sheets.

16. Clarins
Clarins wanted to target affluent and image conscious men to promote their range of male products. They ran a sampling campaign across David Lloyd, Nuffield Health and the Reebok Club (Canary Warf). The samples were very popular.

17. Microsoft
Microsoft took advantage of the gym environment to target fitness enthusiasts with the Microsoft Band 2. 6-sheet posters underpinned & supported a wider in-club partnership initiative with Nuffield Health.

18. Morocco Tourism
Understanding that Health Club members are 3 times more likely to visit a long-haul destination, the Moroccan National Tourist Office took advantage of our ‘elite pack‘ across David Lloyd & Nuffield. With an average member salary of £70k, the MNTO were able to promote Morocco as a relaxing destination to a 'well-heeled', receptive audience.

19. Bupa
Bupa wanted to target specific London locations in order to promote their insurance packages in front of an affluent audience. They utilised 6-sheets and D6 screens in specific post codes in London, in a campaign that reached 40,000 ABC1 members.

20. e. dan.photi@boomerangmedia.co.uk
For More Information
Please Call
Dan Photi
Head of Sales t e.