1. Other Business Writings

2. Learning Objectives
Understand what an itinerary is and how it is written
Understand what a memo is and its style and structure
Differentiate between a circular and a memo
Learn how to draft the notice, agenda, and minutes of a professional meeting
Gather tips on creating attractive business advertisements

3. Itinerary Writing
Itinerary: A plan that lists a professional’s engagements for a proposed trip.
Professional’s engagements on a trip listed on an hourly or daily basis.
Helps professionals save time & remain focused.
Minimizes risk of missing out on an important engagement.
Avoids running into uncalled for aberrations.
May list some vital details or clues to conduct a task efficiently.

4. Tips to Prepare an Itinerary
Prefer word processed document & a neatly printed itinerary rather than scribbling casually.
Soft copy helps make later alterations and changes.
Use layout that suits individual tastes.
Assign a particular title to the trip and write the header at the top.
Divide the trip into days and hours; chronologically arrange engagements by splitting them on an hourly basis.
Avoid mentioning trivial affairs of daily routine.
Using clear phraseology while listing items avoids last minute confusions & reflects picture of clarity in mind.

6. Trip to Plant C at Jamnagar

7. Inter-office Memorandum (MEMO)
Though normally a ‘memo’ connotes a reprimand of some sort.
Document written to pass information between people & dept within organization.
Provide written record & history of company’s decisions.
Record of responsibilities assigned to people within organization.
Handle flow of information up, across or down in organization.

8. Within an Organization, Memo used:
To confirm
To suggest
To request
To explain
To announce
To report
To caution or warn

9. Structure of a Memo Letter head (header) of the organization
Centralized tag
Designations of sender & recipient of memo
Date
Reference number
Subject line
Body of the memo
Name and designation of the sender, etc.

10. Style of a Memo
Generally informal, even conversational at times and shorn of formalities
Don’t ramble; memo is generally a short piece of communication.
Announce purpose immediately.
State the point with clarity.
Stick to making one point in a short memo.
Call for action- clearly spell out what needs to be done, when, how, and where.
Prefer standard format generally used for the purpose.

12. Circulars
Brief piece of professional communication that goes to everyone concerned in an organization.
Circulated both within & outside organization.
Written to
promote a new product,
inform policy holders of movements in the insurance field,
inform shareholders of market trends, or
make matters of general interest known to several persons.

13. Types of Circular Informative circulars Public circulars
Circulars of Partnerships and companies
Official circulars

15. Notice
Written information about the day, date, time, and venue of the meeting.
Generally, sent few days before the meeting.
Minutes of the previous meeting may be attached.
Agenda of meeting sent with notice.

16. Agenda
Its a list of the topics to be addressed to get to an objective, with a time limit to keep one on track.

17. Significance of an Agenda
It forces the convener of the meeting to think about what needs to be accomplished.
If it is sent ahead of time, the agenda lets participants know what to expect and allows them to prepare as required.
It provides a blueprint for the meeting to follow.
It helps the concerned members to think of what is left uncovered and this can help in adding those issues with the permission of the chair.

19. Minutes
Written record of committee meeting times, attendance, topics covered, discussion on topics approved.
Includes all important decisions taken, methods and motions adopted.
Form the basis of future actions and decisions.
High accuracy is a must in recording them.

20. Advertising
form of communication intended to persuade an audience (viewers, readers, or listeners) to purchase or take some action upon products, ideas, or services.
Purpose
Increasing the sales of the product/service
Creating and maintaining a brand image
Communicating a change in the existing product line
Introduction of a new product or service
Increasing the market value of the company

21. Types of Advertising Print advertising Physical/outdoor advertising
Surrogate advertising
Coffee cup advertising
Digital advertising (online & TV)
Guerrilla advertising

22. Tips to Create Attractive Business Ads
Use powerful headline, expression, or caption.
Include all information, but in concise manner.
Design ad as per availability of time/space.
Write in a persuasive style.
A song or an apt jingle helps listeners relate to the product.

23. Thank You