1. Clothing

2. 80% of a client’s decision to do business with you is due to IMAGE
Image-3 V’s
Verbal Message - 7%
Vocal Message - 38%
Visual Message - 55%
80% of a client’s decision to do business with you is due to IMAGE

3. Why So Many Clothes?
Who Dictates Fashion?

4. Children and Teens as Clothing Consumers

5. Fashion Characteristics
Constantly changing
Cannot exist in isolation
Followed
Is not style
Fad
Classic
Follows a cycle - acceptance curve

6. Quality Indicators

7. Money Saving Tips
Have knowledge of price & quality in different clothing types
Cross Shop
Read hang tags & labels
Know your fabrics
Watch for workmanship
Build wardrobe around a few coordinated pieces

8. Continued Purchase basic items in multiple units
Keep records of brand performance
Retain all labels and sales slips
Don’t buy fad items
Avoid bargains you don’t need
Don’t shop when your desperate
Look for economical clothing choices
Watch for hidden costs

9. Shopping locations Department Stores Specialty Stores
Mass Merchandise Stores
Discount Stores
Off Price Stores
Factory Outlet Shopping
Internet
Second Hand Stores
Mail Order

10. Wardrobe Building Select 4 light and dark neutral bottoms
Select 2 Jackets
Select 3 Tops
9 Pieces = 22 Looks
Take inventory of pieces you own
Carry a list of items you own and ones you need

11. Clothing Inventory