1. NOTE TO INSTRUCTOR: ENTER YOUR SESSION ID ON THIS SLIDE
NOTE TO INSTRUCTOR: ENTER YOUR SESSION ID ON THIS SLIDE. IF YOU DO NOT KNOW WHAT YOUR SESSION ID IS, GO TO
Presentation Title: How to Make Money with EdgeClick or We Don’t Call It “Rich Mobility” for Nothing Presenters: Andy Nagle & Scott Anderson Session ID: 113 & 138
Presentation Title: How to Make Money with EdgeClick Presenters: Andy Nagle & Scott Anderson Session ID: 113 & 138

2. Get Your Passport Stamped
Get Stamped
Get Your Passport Stamped
Be sure to get your Developer Passport stamped
Get your passport stamped
By breakout session instructors
By exhibitors in the exhibit hall
Turn in your Passport
After the last breakout session on Wednesday
Drawing for great prizes for Wrap-up Session
Remember to complete the breakout session evaluation form, too
THIS SHOULD BE THE SECOND SLIDE IN YOUR PRESENTATION, FOLLOWING THE TITLE SLIDE.

3. SCO’s Business Model Mobility Services for Everyone
Rich Mobility Platform
UNIX for Replicated Sites and SMBs
ALL BREAKOUT PRESENTATIONS WILL USE THIS SLIDE AS THEIR THIRD SLIDE, FOLLOWING
THE TITLE SLIDE AND
THE “GET PASSPORT STAMPED” SLIDE.
THIS SLIDE WILL BE FOLLOWED BY ONE OF THE THREE FOLLOWING SLIDES, DEPENDING UPON WHETHER YOUR PRESENTATION IS PART OF THE UNIX TRACK OR THE MOBILITY TRACK
IF YOUR PRESENTATION IS PART OF THE ME INC TRACK, DISCARD THE UNIX and the EDGECLICK SLIDES
IF YOUR PRESENTATION IS PART OF THE EDGECLICK TRACK, DISCARD THE UNIX and the ME INC. SLIDES
IF YOUR PRESENTATION IS PART OF THE UNIX TRACK, DISCARD THE MOBILITY and the EDGECLICK SLIDES
TO DESCRIBE THIS SLIDE, USE WORDS LIKE THESE…
SCO presents a unified product line from the individual to the enterprise
SCO is extending its 25 years of experience in server technology to the individual.
What these product lines have in common:
They all are server based
They all increase productivity
They have the backing of some of the largest integrators and developers
Proven Security & Reliability for the Enterprise Data Center

4. EdgeClick Rich Mobility Platform
EdgeClick unleashes the full productivity potential of today’s mobile phones
EdgeProcessor: A unique ‘mobility server’ that takes the burden of full mobile enablement off the client and application end points
EdgeBuilder SDK: Speeds development of mobile solutions for .NET, NetBeans and Palm devices
EdgeClick Park: A web portal for hosting and marketing your subscription-based mobile solutions.

5. EdgeClick Solution Deployment Options
In customer’s data center
Traditional on-premises deployment (EC license)
In your data center
Subscription-based hosted deployment (EC license)
An excellent market expansion strategy, e.g., Carladata
In EdgeClick Park
Subscription-based hosted deployment (EC subscription fee)
Ideal for partners with no hosting infrastructure of their own

6. EdgeClick Pricing will be announced close to the product ship date
Price will be based primarily on client access
Two types of licenses will be available:
Access to a hosted EdgeClick environment based on a monthly subscription fee
Perpetual License to a complete stand-alone EdgeClick EdgeProcessor
For dedication to a single application or account
To set up a hosting service for multiple applications or accounts

7. HipCheck Pricing will be announced close to the product ship date
Price will be based primarily on the number of servers being monitored.
An additional charge will apply for each user after the first.
Two types of licenses will be available:
Access to a hosted HipCheck environment based on a monthly subscription fee
Perpetual License to a stand-alone HipCheck Processor
For dedication to a single account
To set up a hosting service for multiple accounts

8. One Platform – Many Revenue Streams
New Business Services
Mobilizing existing customer systems
New mobile solution sales
Remote system administration services
HipCheck set-up services
System integration services
Mark-Ups & Recurring Revenue
EdgeProcessor mark-ups or subscriptions
Solution hosting fees
HipCheck mark-ups or subscriptions
Me Inc. Shout service commissions
Mobile handset sales commissions
Ancillary hardware & software sales

9. One Platform – Many Revenue Streams
New Business Services
Mobilizing existing customer systems
New mobile solution sales
Remote system administration services
HipCheck set-up services
System integration services
Built-in Customer base
Expand to new customers via a hosted solution
Monetization opportunities:
Development & support svcs
EdgeProcessor mark-ups/ commissions
Hosting fees
System integration services
New customer subscriptions
Handset commissions

10. One Platform – Many Revenue Streams
New Business Services
Mobilizing existing customer systems
New mobile solution sales
Remote system administration services
HipCheck set-up services
System integration services
Pioneer new markets
EdgeBuilder SDK: build and deploy in record time
Monetization opportunities:
Solution sales
License-based
Subscription-based
EdgeProcessor mark-ups/ commissions
System integration services
Handset commissions
Me Inc. service commissions

11. One Platform – Many Revenue Streams
New Business Services
Mobilizing existing customer systems
New mobile solution sales
Remote system administration services
HipCheck set-up services
System integration services
Proactive/rapid-response service as a premium support offering
Lowers your support costs
Increases uptime and customer satisfaction
Monetization opportunities:
Recurring service fees
HipCheck mark-ups

12. One Platform – Many Revenue Streams
New Business Services
Mobilizing existing customer systems
New mobile solution sales
Remote system administration services
HipCheck set-up services
System integration services
Shortest Route to Revenue
Equip/train/enable customer’s on-staff system administrators
Increases their system uptime & lowers their internal support costs
Monetization opportunities:
Set-up service fees
HipCheck mark-ups

13. One Platform – Many Revenue Streams
New Business Services
Mobilizing existing customer systems
New mobile solution sales
Remote system administration services
HipCheck set-up services
System integration services
Use EdgeProcessor to link any two or more systems
Greater share-of-wallet
Discover custom solution opportunities
Monetization opportunities:
Integration service fees
EdgeProcessor mark-ups/ commissions
HipCheck opportunities
Custom solution development
Ancillary H/W & S/W sales

14. The EdgeClick Developer Challenge
We can win this…
The EdgeClick Developer Challenge

15. The Key to Cashing In on the Mobility Wave
Ka-CHING
The Key to Cashing In on the Mobility Wave
The demand for rich mobility solutions and services is already enormous
The EdgeClick platform provides the key for satisfying this demand rapidly and reliably
It’s the single platform that opens up multiple revenue opportunities

16. How to Make Money with EdgeClick
Questions,
Feedback

17. How to Make Money with EdgeClick
Questions

18. How We Help You Grow Your Business
Partner support program discussion will go here
Then there’s the vision for EdgeClick Park as a place to do business

19. EdgeClick Developer Support Program
Educational webinar series
Web forums
Technical articles, white papers and documentation
“First Alert” notifications of upcoming:
Products and product upgrades
Beta programs
Technical events,
Contests and promotions
EdgeClick Challenge contest

20. Companies are Adopting Mobility Faster than Planned
Wireless
Personalized Contacts and Calendar
Content/information for Employees
Sales Force Applications
Field Service Applications
Customer-Facing Applications
Source: August 16, 2005, Trends “Mobile Application Adoption Leaps Forward” (Ellen Daly)

21. Mobile Business Drivers
Perceived Benefits — United States
Low TCO
Lower Operating Costs
Comp. Advantage
High ROI
Increased Org. Efficiency
Increased Prod/Svc. Quality
Increased Emp. Productivity
Increased Cust Sat.
Source: IDC