1. Driving Green to Sustainability
Welcome – we’re glad to have you with us here in Dearborn.
Today’s forum gives us the opportunity to give you a deep dive into Ford’s fuel efficiency and CO2 strategy.
Don Cobb
Government Sales Manager - NE
NYCLHVCC Roundtable
February 22, 2012

2. Ford’s Path to Sustainability
2007
2011
2020
2030
Near Term
Mid Term
Long Term
Continue leverage of Hybrid technologies & deployment of alternative energy sources
Begin migration to advanced technology
Full implementation of known technology
Near Term
Mid Term
Long Term
Fuel Cells
Electrified Vehicles
Advanced Gasoline Engines
Hydrogen Powered Engines
Hybrids
Weight Reduction
Natural Gas

3. Alternative Fuels
Welcome – we’re glad to have you with us here in Dearborn.
Today’s forum gives us the opportunity to give you a deep dive into Ford’s fuel efficiency and CO2 strategy.

4. Compressed Natural Gas (CNG)
Reduces dependence on foreign oil
Provides performance similar to gasoline or diesel
Burns cleaner than gasoline or diesel
Infrastructure not widespread
Fast-fill stations are expensive to build and face regulatory hurdles
Time-fill stations are useful for fleets
Home fueling not yet practical

5. Liquid Petroleum Gas (LPG)
Reduces dependence on foreign oil
Provides performance similar to gasoline or diesel
Burns cleaner than gasoline or diesel
Turns waste into fuel
Infrastructure not vehicle-oriented
Exists for other uses
Some concern with cold-weather performance

6. Ethanol Locally sourced Easily distributed through existing channels
Burns cleaner than gasoline or diesel
Sourcing is controversial
Using food crops raises concern
Well to Wheels environmental impact
Even when it’s available, customers choose gasoline

7. Biodiesel Waste to fuel Easily distributed through existing channels
Provides excellent energy density
Quality is not standardized
Purity of any diesel fuel is critical
Many types of biodiesel are possible
Cold weather performance suspect

8. Sustainable Materials
Welcome – we’re glad to have you with us here in Dearborn.
Today’s forum gives us the opportunity to give you a deep dive into Ford’s fuel efficiency and CO2 strategy. 8

9. Renewables/Biomaterials
Poly Lactic Acid
(fabric, resin, carpet)
Biobased Resins
Natural Fiber
thermosets
thermoplastics
Soy
foams
thermoset resin
fillers
Hemp
Switch grass
Flax
Natural Fiber Reinforced Plastics
Description: Use of natural fibers such as hemp, coconut coir and cellulose in place of glass fibers for plastic reinforcement.
Benefit: Up to 30% weight reduction of part.
Wheat Straw Bio-Filled Polypropylene – Industry and World-first usage in Quarter trim bins on 2010 Ford Flex
Reduces petroleum usage by some 20,000 pounds per year and reduces CO2 emissions by 30,000 pounds per year
Soybeans
Ford specifies renewable materials where function and cost are maintained or improved 9

10. EnviroSeat: Sustainable Components
natural fiber
reinforced PP
More than 56% of customers who purchased a new vehicle in 2009 considered the “Environmental Friendliness” of the manufacturer to be “Very Important” or “Extremely Important” in their decision making (NVCS, 2009)

11. The Power of Choice
Ford chooses to address sustainability issues in the products we make, how we make them and the people who are impacted by them. We understand that consumers have these same choices. We strive to offer mobility solutions that support our customers, both present and future.
Mood slide to shift from conflict minerals and water to more positive recap of presentation.
Just a start, a lot to accomplish
Meeting w/ NGO’s
fundamental human right
be more community minded
how we use water, make water become safer
goes beyond how we use it in mfg
reduce water use
How do we impact the local community?
may be different for different locations
waste water 11 11