2. We decided to launch something called Khushaali ki Gaadi
KKG was a way for the consumer to get the financial know-how so that he may beat inflation & achieve his dreams

3. Uniqueness of Van:
Not a van… Office
People did not need to come to an office, the office came to them!

4. Van aur Man ki kahaani Announcement not done properly
Promoter gave the incomplete / incorrect spiel
Promoter did not explain properly
Consumer does not remember anything

5. Very Very SPECIAL! What we did Physical Digital
Here we married the physical & the digital to create something very unique!

6. Consumer Immersion Never Seen : Never Heard : Never Felt
Technology
Consumer Immersion
Never Seen : Never Heard : Never Felt

7. OBD
Targeted by:
Pincode
SEC

8. MP3 Special success ‘secrets’ – For you ears only!
Yeh kya ho raha hai bhai??
Yeh kya ho raha hai bhai??
Yeh kya ho raha hai bhai??
3 Distinct benefits
Blocks out ambient sound
Decreases dependence on humans in a highly regulated category
Bioscope effect: on-lookers got curious and demanded to hear
Content:
Highly motivational
In the regional language
Special success ‘secrets’ – For you ears only!

9. TABLET Never seen before
Gave people a touch feel experience: a feeling of being in control
Made it seem simple and relatable

10. Counselling
Most people looked forward to meeting the counsellor after the digital interventions
Opened up with questions in the privacy and comfort of the AC office

11. Mobile App With smartphones now available at 6-7k, everyone has one!
For those that did, we distributed a m-app of the same calculators so that they could tinker around and discuss with family.
They of course felt free to call us in case of any queries thru the built in link

12. App on CD
Those that didn’t have a smartphone, got the calculators on a CD to take away
“Go, Discuss with your loved ones. I’ll be back next week!”

13. Khushaali Footprint 3 Months; 12 markets educated & empowered
Over people engaged
Over leads generated
Happy Consumers… Happy Client!

14. EMVIE Gold – Best Media Innovation for MDACS
AWARDS & RECOGNITION
EMVIE Gold – Best Media Innovation for MDACS
IAMAI – Best Mobile Voice Campaign for MDACS