1. WHY EMAIL MARKETING IS YOUR BFF

2. About Me 30 years B2B marketing practitioner experience
Industry sectors include:- aerospace; petrochemicals; heating and ventilating; and construction
2 years experience teaching and supporting students with marketing and leadership qualifications
Course and training programme development
About Me

3. About Oxford College of Marketing
20 years’ experience in delivering marketing, digital marketing, sales and project management courses.
Deliver qualifications from CIM, ISM, APS, APM as well as our own accredited qualifications.
Over 2,000 students per year study with us – gaining 95%+ pass rates.
19 global study centres and extensive online learning platform.

4. Is Not Dead…
912,909 legitimate s are sent every second, or 3,286,473,696 legitimate s per hour
There are over 6.69 billion accounts globally – and predicted to reach 7.91 billion by 2022
83% of consumers say is their preferred method of brand communication (Facebook is second with 38%)
Radicati Group, 2018 Internetlivestats, Monday, 2018

5. …And Can Drive Significant ROI
The average return for marketing is
$38 for every dollar invested,
Or an ROI of 3800%
Salesforce, 2018

6. Getting The Basics Right…
Creative
Relevance
Incentive
Timing
Integration
Copy
Attributes
Landing pages
…Is CRITICAL

7. Basic Email Creative Logo/Company name Images and Copy Call to action
Social sharing buttons
Footer – including unsubscribe link

8. Focused & Concise Messaging
Inverted Pyramid
One column
Image source: Campaign Monitor

9. All-Image s
Source: Topshop

10. Mobile Optimisation Things to consider Enlarged fonts Succinct Copy
Using one column layout
Touch-friendly buttons
Images may not always display
Image source: Campaign Monitor

11. Interactive Design
g banners, sliders, fixed CTA – but not ESPs will allow this functionality.
Image source: Giphy

12. Relevance

13. Incentive - WIITFM? Image source: Campaign Monitor

14. It’s All In The Timing Image source: Giphy

15. Integration

16. Copy Writing: Nailing The First Paragraph
Summaries Key Benefits
Other points includes with decrease importance
Call to action
Image source: Campaign Monitor

17. Email Attributes: From & Subject Lines
Subject lines should be:
Short, snappy and 50 characters or less
Convince the subscriber to open
Create a sense of urgency
Not over use capitalisation
Be topical and timely
Be tested regularly
Image source: Clickz.com

18. Email Attributes: Preheader Text
Image source: Marketing Sherpa

19. Email Attributes: Rendering
Image source: Litmus

20. Email Reader Share 2019 Emailmarketshare.com

21. Landing Pages Image source: Email Monks

22. Download the slides here: https://www. oxfordcollegeofmarketing
Thank You
OxfordCollegeofMarketing
@Oxcom_marketing
oxford-college-of-marketing

23. Oxford College of Marketing is a leading marketing college delivering outstanding practical marketing courses.  Providing more locations than any other study centre in the UK and globally through our international partners.