1. Mobile Video Gaming and Avenues of Generating Income
From Them.

2. ‘Freemium’ Games
Games that are free but offer premium items that can bought in-game.
Items Include:
Cosmetic Items.
Lives, Power ups.
Extra levels / Chapters.
Special Characters.
In-Game Currency.

3. Freemium Games Forecast
Since 2010 the swing between paid for and freemium games has been 2% year on year.
The forecast between 2010 – 2015 shows a swing of 12% in favour of freemium games.

4. Spending money on games?
48% of people will only download free
Games!
14% would spend up to 69p (average app price on apple app store)
1% of people willing to spend over £5

5. How to get consumers to spend
Reward: Users play games for longer if there are achievements to complete or high scores to beat, the more they play the higher the potential for buying in-game items.
Samples: Provide samples of your in-game items. If users get used to using these items there is a higher chance of them buying more.
Addiction: Addictive gameplay that offers an option to improve there experience. An example of this would be to add a time period before the user can retry a mission/puzzle. This time period can be removed by paying for it.
40 Secrets to Making Money with In-App Purchases [Riccardo D'Antoni 2013]

6. References
Mintel [2012] Mobile Application Gaming [online] Available from : [Last accessed 29th October 2014]
40 Secrets to Making Money with In-App Purchases - Riccardo D'Antoni [ONLINE] Available at: secrets-to-making-money-with-in-app-purchases. [Last accessed 27th October 2014].