1. THE POWER OF SOCIAL MEDIA UNLEASHING
BUILDING A SUCCESSFUL SOCIAL MEDIA STRATEGY FOR 2014
IMAGINE SOCIAL WOW SOCIAL MEDIA MADE EASY

2. IMAGINE SOCIAL WOW www.imaginesocialwow.com2
IMAGINE…
A BETTER WAY TO DO SOCIAL MEDIA
Know where to spend your time
Stop wasting hours in your day
Gain new connections by expanding your reach
Establish your business as the go-to professional within your community
Work a daily social media strategy that is both easy and effective.
IMAGINE SOCIAL WOW

3. IMAGINE SOCIAL WOW www.imaginesocialwow.com
WHO WE ARE 3
IMAGINE SOCIAL WOW
JESSICA PETERSON
Co-Founder, Imagine Wow and CEO, Customer WOW Project
REBEKAH RADICE
Co-Founder, Imagine Wow and CEO, Rebekah Radice LLC.
17 years in the mortgage and real estate industry with a focus on marketing, both online and offline.
IMAGINE SOCIAL WOW

4. IMAGINE SOCIAL WOW www.imaginesocialwow.com
WHY IT’S A MUST 4
THE CHANGING LANDSCAPE OF SOCIAL MEDIA
CONSUMERS ARE ONLINE
97% of consumers search for local businesses online.
2013 Study, Relevanza
3. 3D MDELING
CONSUMERS ARE SOCIAL
72% of adult internet users in the U.S. are now active on at least one social network.” MediaPost)
IMAGINE SOCIAL WOW

5. IMAGINE SOCIAL WOW www.imaginesocialwow.com
GETTING SOCIAL 5
THE POWER BEHIND SOCIAL MEDIA
AWARENESS
Stay top-of-mind
VISIBILITY
Increase likeability
CREDIBILITY
Build influence and remain relevant in consumers’ consciousness.
IMAGINE SOCIAL WOW

6. TAKE CONTROL BUILD A BETTER SOCIAL MEDIA STRATEGY 6 1. STAY CONSISTENT
Consistency breeds trust and trust builds relationships
2. STAY CURRENT
Keep up-to-date on all market trends
and technology
3. STAY RELEVENT
Share topical information that keeps you in the forefront of the consumers mind

7. IMAGINE SOCIAL WOW www.imaginesocialwow.com
THE TOP FIVE 7
UNDERSTANDING YOUR OPTIONS
TWITTER
Twitter is a social networking and micro blogging service that allows users to tweet their message in140 characters or less.
GOOGLE PLUS
Google Plus is the social network of search engine giant Google. It is an excellent place to establish relationships and create social relevance.
YOUTUBE
YouTube offers a cost-effective marketing platform for businesses. It is to date the cheapest form of advertising channel.
LINKEDIN
LinkedIn is your online resume and so much more. Improve your network and make connections vital to sustainability.
IMAGINE SOCIAL WOW

8. IMAGINE SOCIAL WOW www.imaginesocialwow.com
FACEBOOK 8
THE SOCIAL MEDIA POWERHOUSE
FACEBOOK
With over 1 billion active users, Facebook is a global phenomenon that continues to grow exponentially since its launch.
IMAGINE SOCIAL WOW

9. IMAGINE SOCIAL WOW www.imaginesocialwow.com
BEGINING STAGES 9
6 KEY INGREDIENTS TO A SUCCESSFUL STRATEGY
1. DEFINE GOALS
Determine the WHO, WHAT, WHERE and
WHEN of your plan.
2. RESEARCH
Research social networks and your audience. Know where they spend their time.
3. CONTENT
What content do you have that can be repurposed for social media?
4. GET INVOLVED
Get in the conversation! You can’t hide behind an avatar. You must engage!
5. GET FACE-TO-FACE
Create deeper, more meaningful relationships.
6. TRACK & MEASURE
Track, measure, analyze and adjust. Your top four ‘must-do’s’ of social strategy.
IMAGINE SOCIAL WOW

10. IMAGINE SOCIAL WOW www.imaginesocialwow.com
DIVING IN 10
KEY QUESTIONS TO ASK BEFORE YOU BEGIN
WHO are you trying to reach?
WHAT makes you unique?
WHERE will you find your potential customers?
WHEN will you post content?
WHY are you using social media?
HOW will you connect with the right customers?
IMAGINE SOCIAL WOW

11. IMAGINE SOCIAL WOW www.imaginesocialwow.com
STEP 1: LAUNCH 11
APPROACH AND EXECUTION
APPROACH
OBJECTIVE
FOCUS
RESULTS
1. TACTICAL APPROACH
2. MAIN OBJECTIVE
3. SHORT TO LONG TERM FOCUS
4. DESIRED RESULTS
IMAGINE SOCIAL WOW

12. IMAGINE SOCIAL WOW www.imaginesocialwow.com
DIFFERENTIATION 12
STAND OUT FROM THE CROWD
DEFINE YOUR USP
CONTENT
COMPLETE BIO’S
GIVE IT AWAY
CUSTOMIZE
GRAPHICS
LANDING PAGES
IMAGINE SOCIAL WOW

13. IMAGINE SOCIAL WOW www.imaginesocialwow.com
MARKETING FUNNEL 13
CREATING YOUR CAPTURE SYSTEM
STEP 1: LEAD GENERATION
STEP 2: LEAD QUALIFICATION
STEP 3: LEAD CONVERSION
STEP 4: LEAD MAINTENACE
IMAGINE SOCIAL WOW

14. IMAGINE SOCIAL WOW www.imaginesocialwow.com
STEP 2: MANAGEMENT 14
CREATING CONSISTENCY
SPREAD YOUR MESSAGE
How will you get the word out and manage your social media consistently:
Third party tools:
Hootsuite
Sprout Social
BufferApp
MANAGE RELATIONSHIPS
Stay connected, listen in on conversations and be proactive in your approach.
IMAGINE SOCIAL WOW

15. IMAGINE SOCIAL WOW www.imaginesocialwow.com
THE ROI OF SOCIAL 15
TURNING SALES INTO LEADS
LAUNCH
MANAGE
OPTIMIZE
CONVERTING SALES TO LEADS:
THE ROI OF SOCIAL MEDIA
How to set up and
maintain a winning
social media strategy!
IMAGINE SOCIAL WOW

16. IMAGINE SOCIAL WOW www.imaginesocialwow.com
STEP 3: OPTIMIZATION 16
HOW TO BEST LEVERAGE YOUR SOCIAL NETWORKS
FACEBOOK
YOUTUBE
GOOGLE PLUS
TWITTER
LINKEDIN
1. CROSS-PROMOTE
2. CLAIM YOUR VANITY URL’S
3. ADD YOUR SOCIAL NETWORKS TO YOUR WEBSITE AND BLOG
4. CREATE ADS
5. DESIGN A PERSONALIZED
LOOK AND FEEL
IMAGINE SOCIAL WOW

17. IMAGINE SOCIAL WOW www.imaginesocialwow.com
BUILDING BUZZ 17
GETTING THE WORD OUT
1. SHARE
2. ENGAGE
3. PROMOTE
IMAGINE SOCIAL WOW

18. 6 GOLDEN RULES BUILD AWARENESS AND LOYALTY 18 KNOW YOUR MARKET
REASSESS AND ADJUST
STAY CONSISTENT
CULTIVATE RELATIONSHIPS
BUILD RELATIONSHIPS
GIVE, GIVE AND GIVE SOME MORE
KNOW YOUR MARKET

19. IMAGINE SOCIAL WOW www.imaginesocialwow.com
YOUR HOMEWORK 19
CREATING A SOCIAL MEDIA STRATEGY
GOALS
RESEARCH
ENGAGE
DEFINE YOUR GOALS
Determine specific social media objectives and goals.
RESEARCH
Know where your clients spend their time and how they consume content on social media.
ENGAGE
Join the conversation and begin forging relationships.
IMAGINE SOCIAL WOW

20. YOUR CHECKLIST
READY TO CAPITALIZE ON THE POWER OF FACEBOOK? DOWNLOAD OUR FREE FACEBOOK MARKETING CHECKLIST!

21. LET’S CONNECT! CONNECT WITH JESSICA: CONNECT WITH REBEKAH: 21
FACEBOOK: JESSICACUSTOMERWOWPROJECT
CONNECT WITH REBEKAH:
FACEBOOK: REBEKAH.RADICE