1. Viewing Trends Overview
March 2015
Viewing Trends Overview

2. Total Viewing March 2015
Irish adults aged 15+ watched TV for an average of 3 hours and 37 minutes each day in March minutes longer per day than March 2014
89% (3hrs 14min) of this viewing was live with the other 11% (23 min per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
March 2015
Housekeepers watched more than 4 hours (250 mins) of TV every day in March 2015
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
March 2015 v’s March 2014
PVR Ownership
Jan %
Jan %
PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and for younger audiences. Interestingly year olds are watching more TV than this time last year with an increase of 13 min per day
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland subscribing channels
March 2015
TAM Ireland subscribing channels reached 92% of housekeepers, 92% of housekeepers with kids, 90% of ABC1 adults and 87% of
yr olds each week in March 2015
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts March 2015
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Average Number of Commercial Spots seen per Day
March 2015
Audience
Average Number of Spots seen per Day
Individuals 4+ 32
Adults 15+ 35
Adults 15-24 23
Adults 15-34 25
Adults 25-44 27
Adults 45+ 45
Adults ABC1 26
Housekeepers 41
HK with Kids 33
Children 17
Source: TAM Ireland Ltd / Nielsen TAM
Based on ROI Commercial Channels, Consolidated, National

8. Based on 30” sec 000s, Individuals 4+
Top 10 Advertisers March 2015
Based on 30” sec 000s, Individuals 4+ 1
BSKYB LTD 2
UNILEVER 3
PROCTER & GAMBLE IRELAND 4
DIAGEO 5
LOREAL 6
LIDL IRELAND GMBH 7
ALDI STORES LTD 8
MARS IRELAND 9
COCA COLA IRELAND 10
EIRCOM
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National