1. Consumers Across the Board Spend 2X As Much Time With TV Than They Spend Listening To Radio
Monthly Time Spent In Hours:Min
P2+
P18+
T12-17
A18-24
A25-34
A35-49
A50-64
A65+ TV
142:35
159:09
64:16
77:48
105:34
141:10
192:56
227:06
Radio
54:55
57:09
32:06
45:55
48:53
60:14
66:33
54:41
Smartphone Video
4:31
N/A
6:58
5:50
4:32
2:54
1:56
Smartphone App/Web Usage
87:10
87:40
85:17
92:43
85:09
77:04
Internet on PC
41:14
45:31
7:16
35:47
44:49
53:57
47:13
34:09
PC Video
19:22
19:52
12:48
32:39
27:40
22:15
14:44
8:19
Multimedia Device
25:36
26:03
19:29
30:06
31:42
24:38
21:49
21:54
Radio Ranks Third in Time Spent…After TV and Smartphone
Source: Nielsen Total Audience Report, 4Q16