1. Influence/Interest Matrix
High Power / Low Interest
Meet their needs
Keep satisfied
High Power / High Interest
Key Player
Engage closely
Low Influence of Stakeholder High
Low Power / Low Interest
Least Important
Minimal Effort
Low Power / High Interest
Show consideration
Keep informed
Once we have identified our stakeholders we need to formulate an stakeholder engagement plan.
But before we do that we need to rank our stakeholders based on their value to your project.
We use the Influence/Interest Matrix to rank our stakeholders
Ask delegates to take their stakeholder ID post-it notes and put them where they think the stakeholders sit on the Influence / Interest Matrix
Word of warning – do not share this with your stakeholders.
You may have ranked a stakeholder as “Low Power” but they may view themselves as “High Power”
Low Interest of Stakeholder High

2. Influence/Interest Matrix Template
High Power / Low Interest
High Power / High Interest
Low Influence of Stakeholder High
Low Power / Low Interest
Low Power / High Interest
Once we have identified our stakeholders we need to formulate an stakeholder engagement plan.
But before we do that we need to rank our stakeholders based on their value to your project.
We use the Influence/Interest Matrix to rank our stakeholders
Ask delegates to take their stakeholder ID post-it notes and put them where they think the stakeholders sit on the Influence / Interest Matrix
Word of warning – do not share this with your stakeholders.
You may have ranked a stakeholder as “Low Power” but they may view themselves as “High Power”
Low Interest of Stakeholder High