1. ENTREPRENEURSHIP Lecture No: 15 BY CH. SHAHZAD ANSAR

2. Engage in creative problem solving

3. Engage in creative problem solving by:
Reverse Brainstorming: A group method for obtaining new ideas by focusing on the negative (criticism is encouraged).
Synetics: A method for individuals to solve problems through one of four analogy mechanisms: personal, direct, symbolic and fantasy.
The Gordon Method: A method for developing new ideas when the individuals are unaware of the problem.
Checklist Method: A method for developing a new idea through a list of related issues. 4

4. Engage in creative problem solving by:
Free association: Developing a new idea through a chain of word associations.
Forced relationships: Developing anew idea by looking at product combinations.
Collective notebook method: Developing a new idea by group members regularly recording ideas.
Heuristics: Discovery is made through a progression of thoughts, insights, learning.
The scientific method: Involves inquiry and testing.
Value analysis: Evaluates the worth of aspects of ideas.
Attribute listing: Looks at positives and negatives.
The Big Dream Approach: Dream about the problem and its solution. 5

5. Product Planning and Development

6. Product Planning and Development
Idea stage: Idea is generated.
Concept stage: May include laboratory development.
Product development stage: Begin with a pilot production run.
Test marketing stage: Get actual sales results with a semi-commercial planned trial.

7. Checklist for Website Design

8. The Web for E-Commerce: Checklist for Website Design
Professional outlook
Credibility
Functionality: search capability, shopping cart, secure server connection, credit card payment, customer feedback.
Characteristics: speed, ease of use, customization, interna tional orientation, browser compatibility.

9. ENTREPRENEURSHIP Lecture No: 15 BY CH. SHAHZAD ANSAR