1. The Choice Food Program – Not Your Bubbie’s Food Pantry
Brian D. Gralnick
Director of the Center for Social Responsibility
Jewish Federation of Greater Philadelphia
JFNA General Assembly
November 11, 2014
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3. Strategic Thinking and Planning Outcomes
SNAP (food stamp) enrollment campaign with a six ROI of 19:1
JFGP Integrated Data Warehouse
Built upon best practices in choice and nutrition
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23. Expenses in 2013/14 Staff ($125,000) Program ($230,000)
Food ($212,000)
In-kind food ($143,000)
State and federal gov’t $108,000
Private donations $35,000
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24. September 2014 Outputs Provided Served 16,437 lbs. of non perishable
6,925 lbs. of perishable
4,451 lbs. of fresh fruit and vegetables
Served
1,097 families
2,223 individuals
59% older adults
44% from the former Soviet Union
75% living at or below 100% of poverty
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26. Outcomes Clients Self Report
Making healthier choices when they go food shopping
Taking better care of their health
Better budgeting skills and computer literacy
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27. What’s Next Remote ordering
Longitudinal study with Brown Univ. professors
Replication
Deeper connection with advocacy and policy change
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30. “IN THESE DAYS of growing income inequality, the rich get richer and the poor get diabetes. And heart disease. And cancer.”
- Philadelphia Daily News Ed. Oct 1, 2014 re: Harvard School of Public Health Study
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31. Arlene
(age 55, widowed, unemployed, caring for a disabled son, daughter and grandson)
“I’m definitely healthier now than when I first walked in the door.”
“I was doing a lot of packaged rice and beans.”
“I’ve lost 43 pounds in the last six months and my diabetes is under better control.”
- as told to the Philadelphia Inquirer, 11/11/2013
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