1. Marketing Collateral Other Cool Stuff
presented by Laura Contero, VP Marketing, WWiB

2. What is Marketing Collateral?
Materials used to support a company’s advertising and sales message.1
Supports the sales team before and after contact.
Enhances the brand of the product or service.
Should be promotional and informational.
Examples:
Brochures
Websites
Whitepapers
1http://

3. What is Advertising Collateral?
Marketing materials used in conjunction with an ad campaign.2
Used after a product or service has been launched.
Enhances the brand after sales makes contact with a potential client.
Examples:
Blogs
Publications
Banners
2http://smallbusiness.chron.com/included-advertising-collateral html

4. What is Brand Collateral?
The tangible evidence of the brand.3
Represents the values and personality or company.
Used to support sales and marketing teams.
Examples:
Business Cards
Letterheads
Envelopes
3http://

5. Key Points Keep your theme simple. Be aware of your target audience.
Keep the message consistent.

6. Helpful resources Lynda.com
10 Tips for Designing Effective Marketing Collateral
CoSchedule Headline Analyzer

7. Let’s get started.

8. The Letterhead “The voice of the client in physical form.”4
Logo
Company Name
Address
Telephone Number
Fax Number
Website
Include in the letter
Date
Recipient Name
Recipient Address
Greeting
Body
Closing
Sender Signature
Sender Name
8.5 in x 11 in
4http://

9. The Business Card Include on the card 3.5 in x 2 in Logo Person’s Name
Person’s Title
Address
Telephone Number
Fax Number
Address
Website
3.5 in x 2 in

10. The Press Release
A simple way for a company to provide newsworthy information to media sources or other professionals.5
Include in your release
Title
Subhead
Quote from company leader
Body
The boilerplate
Who the organization is
What it does
Who it serves
Value attributed to organization
FOR IMMEDIATE RELEASE Media Contact
Agency Name
Contact Address
Phone Number
Fax Number
Agency Website
8.5 in x 11 in
5http://

11. Reminders about Upcoming Events
Yoga for a Cause
December 10th 6-7pm Milton Room, WSOM $5 for WWiB members; $10 for non-members Bring your own yoga mat/towel Register at WhitmanWomen.wordpress.com
Apply for WWiB E-Board! Submit a statement of purpose + resume to

12. Thank you! Check out my site lauracontero.com