1. Creative Media
Pre-production
Introduction
Creative Media GCSE
Mr Tench
Mr Crawford

2. Creative Media
Pre-production
Learning outcome 1

3. Creative Media
Pre-production
Learning outcome 1

4. Recap – Targeting Audiences
Creative Media
Pre-production
Recap – Targeting Audiences
Your target audience is the person or group of people that the final product will be aimed towards.

5. Where are details of the audience often contained?
Creative Media
Pre-production
Why is it important that you identify the audience before starting the media production process?
In order to tailor certain elements of the media product to suit the audience in question
Where are details of the audience often contained?
The Client Brief

6. Creative Media
Pre-production
Who is it aimed at?
MEN
WOMEN
CHILDREN
TEENAGERS
YOUNG ADULTS
MIDDLE AGED
PENSIONERS

7. Creative Media
Pre-production
Who is it aimed at?

8. Creative Media
Pre-production
Audience types
gender
MEN
WOMEN
age
CHILDREN
TEENAGERS
YOUNG ADULTS
MIDDLE AGED
PENSIONERS
social class
RICH
POOR
subject matter
FORMAL
INFORMAL

9. Creative Media
Pre-production
What changes?
Colours
Images
Fonts
Language
Subjects

11. Title – Research methods Objectives
Creative Media
Pre-production
Title – Research methods
Objectives
Understand the importance of research for media products
Identify the difference between primary and secondary sources

12. Creative Media Pre-production What gender are you? (choose one) Male
Female
What is your favourite subject?

13. Fill in your questionnaires and hand them back to me
Creative Media
Pre-production
Fill in your questionnaires and hand them back to me

14. Creative Media
Pre-production
Results

15. There are two main ways in which research can be categorised.
Creative Media
Pre-production
Types of research
There are two main ways in which research can be categorised.
What are they?
Primary research and secondary research

16. Creative Media
Pre-production
Primary research
Primary research is when the information is gathered by you and does not use data that has previously been collected.
Can anyone think of any examples of when they have seen primary research being carried out?

17. Primary research includes things like;
Creative Media
Pre-production
Primary research
Primary research includes things like;
Questionnaires
Focus groups
Interviews
Surveys
Observations

18. Secondary research is when existing research and information is used.
Creative Media
Pre-production
Secondary research
Secondary research is when existing research and information is used.
Can anyone think of any information that might already exist that we have seen over the previous lessons?

19. Creative Media
Pre-production
Who is it aimed at?

20. Creative Media Pre-production Client brief
You have been asked by your school to design a poster for a healthy eating campaign. This must focus on ONE fruit and ONE vegetable and suggest benefits of each. You must first decide what the best fruit and vegetable would be to focus on, you must then find information about the benefits of these foods. The poster is going to be placed in Blessed Sacrament and is aimed at students up to the age of 11. It must be completed by Monday 18th December so it can be displayed in the school after the Christmas break.

21. Is this a primary source or a secondary source?
Creative Media
Pre-production
Task 1
What research method could you use to decide what fruit and vegetable to feature in your poster?
Is this a primary source or a secondary source?

22. Is this a primary source or a secondary source?
Creative Media
Pre-production
Task 2
The brief has also asked you to find benefits of the fruit and vegetable you have selected, how might you research this information?
Is this a primary source or a secondary source?

23. Creative Media
Pre-production

24. Creative Media
Pre-production