1. The World in Their Pocket A Mobile Computing & Digital Mapping Revolution Nick Jones JONES CONSULTING www.jones.ca Fall 2011

2. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 Overview 1.What is the size & growth of mobile? 2.What types of devices are being used? 3.Why do people use mobile devices?

3. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 1. What is the size & growth of mobile?

4. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 Mobile has seen massive adoption in Canada in the last 10 years: Source: http://cwta.ca/CWTASite/english/facts_figures_charts/subgrowth_e.htmlhttp://cwta.ca/CWTASite/english/facts_figures_charts/subgrowth_e.html

5. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 Mobile subscribers are estimated to reach 85% of Canadians in 2014. Source: http://www.emarketer.comhttp://www.emarketer.com

6. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 Mobile web access is expected to exceed PC access by 2014... Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.htmlhttp://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

7. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 Implication of mobile size & growth? Many of your current customers will have at least one mobile device on them when they travel. Most of your future customers will have one or more mobile devices with them when they travel.

8. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 2. What types of devices are being used?

9. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 Range of Devices & Connection... LaptopNetbookTablet Smart Phone Mobile Phone Cel NetworkGPSWIFI

10. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 Smartphones & Tablets = Truly Mobile Computing Robust connectivity via cellular networks or WIFI. GPS enabled location detection (satellite). High capacity computing capability. High quality image, video and audio capabilities.

11. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 Smartphones = 50% by 2014... Source: http://www.techvibes.com/blog/canadian-mobile-usage-on-the-rise-infographic-2011-09-06http://www.techvibes.com/blog/canadian-mobile-usage-on-the-rise-infographic-2011-09-06

12. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 iPad ownership is still small... but is seeing massive growth... Source: http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011

13. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 3) Why do people use mobile devices?

14. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 Shopping, Location & Travel Apps are important to users … Location 42% Shopping 45% Source: http://blog.nielsen.com/nielsenwire/wp-content/uploads/2010/10/Nielsen-Connected-Devices-Summary-Oct- 2010.pdfhttp://blog.nielsen.com/nielsenwire/wp-content/uploads/2010/10/Nielsen-Connected-Devices-Summary-Oct- 2010.pdf Travel 24%

15. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 Mobile Social is BIG! Source: http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011

16. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 1 in 4 of mobile owners use some sort of mobile location service. Source: http://www.mobilemarketingwatch.com/pew-study-finds-the-use-of-mobile-location-services-growing-rapidly- 18455/http://www.mobilemarketingwatch.com/pew-study-finds-the-use-of-mobile-location-services-growing-rapidly- 18455/ 23% of adult mobile owners use phones to get directions or recommendations based on their current location. 4% of adults mobile owners use their phones to check in to locations using geosocial services such as Foursquare or Gowalla. Smartphone owners are especially likely to use these services on their phones. 7% of adult internet users set up social media services such as Facebook, Twitter, or LinkedIn so that their location is automatically included in their posts on those services.

17. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 People are searching via mobile! Source: http://searchengineland.com/att-43-percent-of-local-mobile-searchers-walk-through-the-door-74198http://searchengineland.com/att-43-percent-of-local-mobile-searchers-walk-through-the-door-74198

18. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 Mobile search is action focused! Source: http://searchengineland.com/att-43-percent-of-local-mobile-searchers-walk-through-the-door-74198http://searchengineland.com/att-43-percent-of-local-mobile-searchers-walk-through-the-door-74198

19. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 In Conclusion...

20. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 Mobile is an amazing opportunity... Everyone and their brother (so to speak) is becoming enabled with rich mobile computing & GPS enabled capability. Many tourists (both local and from distant locations) are and will use their mobile devices to find information about locations & products. The combination of the devices people use and their desire for content / information while underway is an amazing opportunity...

21. Nick Jones / JONES CONSULTING / www.jones.ca / Fall 2011 End Nick Jones JONES CONSULTING www.jones.ca nick@jones.ca 778.996.0568 I am available to present at events and conferences. Please feel free to contact me for more information.