1. Mobile Commerce (M-commerce) Alex Maldonado Mercy College INBS 510 Intro to Internet Business Systems May 11, 2002

2. M-Commerce Overview Definition Drivers Mobile infrastructure Value Chain Technology Standards Mobile Applications Security Issues Limitations The Future

3. Definitions: Any transaction with a monetary value that is conducted via a mobile network Any e-commerce done via a wireless device -Turban

4. Drivers of M-Commerce Characteristics Mobility Reachability Attributes Ubiquity Convenience Localization of products & services Availability Declining Prices Improved Bandwidth

5. Mobile Infrastructure Hardware Cell Phones Attachable Keyboards PDAs/Pocket PCs Interactive pagers Screenphones

6. Mobile Infrastructure Software Client Operating System (OS) Application interface Back-end legacy application software Application/Wireless middleware

7. Mobile Infrastructure Transmission Media Microwave Satellites Cellular/Radio Infrared

8. M-commerce Value Chain Platform Vendors > Equipment Vendors > Application Vendors > Application Developers > Content Providers > Content Aggregators > Portal Providers > Network Operators > Service Providers > Handset Vendors > Customers

9. Wireless Technology Microbrowsers Bluetooth –http://www.bluetooth.com/ http://www.bluetooth.com/ WLANs

10. Standards Time-division Multiple Access (TDMA) Code division Multiple Access (CDMA) Wideband-CDMA (W-CDMA) Wireless Application Protocol (WAP) Subscriber Identification Module (SIM) Wireless Markup Language (WML) Voice XML Enhanced Data rates for Global Evaluation (EDGE) Universal Mobile Telecom Systems (UMTS)

11. Mobile Applications Financial Marketing, Advertisement, Customer Service Intrabusiness B2B (supply chain) Individual consumers Location-based (l-commerce) Non-Internet

12. Security Issues Viruses Smart Card solutions Back-end Solutions –Public Key Infrastructure –Mini-digital certificate (M-cert)

13. Limitations Usability Lack of Standardized Security Protocol Insufficient Bandwidth Transmission Limitations Power Consumption Health Hazard issues

14. Related Links http://content.techweb.com/tech/mobile/200 20429_mobilehttp://content.techweb.com/tech/mobile/200 20429_mobilehttp://content.techweb.com/tech/mobile/200 20429_mobilehttp://content.techweb.com/tech/mobile/200 20429_mobile http://www.networkcomputing.com/1202/1 202f1d1.htmlhttp://www.networkcomputing.com/1202/1 202f1d1.htmlhttp://www.networkcomputing.com/1202/1 202f1d1.htmlhttp://www.networkcomputing.com/1202/1 202f1d1.html

15. The Future of M-commerce The following Decreases + the following Increases = a positive future for m-commerce Decreases: Prices of equipment & services Increases: Availability of devices / the cell phone phenomenon Bandwidth improvement = faster service the explosion of EC in general