1. Analysis of Customer Data and Service Modeling Pattern of Coffee shop customers

2. Many coffee shop and many people
Survey target
20 generation
20 generation’s coffee shop use pattern

3. What we want to know?
Who pay more money?
Who spend more time?

4. Survey results Number of survey : 103 person
Variable : Gender, Age, Visit, Pay, Hour

5. Decision Tree about Payment

6. Decision Tree about Hour

7. Analysis of Decision Tree
Who pay more money in coffee shop?
Five Rules.
1. Stay less than 25m pay 2500won
2. Stay 25~35m pay 4000won
3. Stay 35~165m and under 24.5 years old people pay 4500won
4. Stay 35~165m and over 24.5 years old people pay 6135won
5. Stay more than 165m pay 6900won
 Stay longer and Pay more money
Who spend more time in coffee shop?
Three Rules.
1. People who pay less than 3750won spend 42m in coffee shop
2. Women who pay more than 3750won spend 103m in coffee shop
3. Men who pay more than 3750 won spend 74m in coffee shop
Woman tend to spend more time and
pay more money in coffee shop